Watch a Need for Speed Hot Pursuit trailer, help unlock free DLC for all

by JC Fletcher on Nov 26th 2010 4:00PM

Do you like Need for Speed: Hot Pursuit enough to watch a trailer for Need for Speed: Hot Pursuit? If so, that moderate, casual fandom could be rewarded with free DLC.

EA is offering a free three-pack of downloadable cars, including the Bentley Continental Supersports Convertible, the Lamborghini Murcielago LP 650-4 Roadster, and the Dodge Viper SRT10 Convertible Final Edition -- if this latest trailer reaches one million views by December 12. We've embedded it after the break in such a manner as to encourage views. We'll stop short of telling you to Rickroll your friends with it, but if we've accidentally planted the idea in your mind, there's just nothing we can do about that.

[Thanks, Alexander]

Update: The video has passed the 500,000 mark. You can do it! You can tell people to watch a video!

Source: hotpursuit.needforspeed.com

Tags: criterion-games, dlc, ea, microsoft, need-for-speed-hot-pursuit, pc, playstation, ps3, xbox

Reader Comments (59)

Just bought this game today for $35. So far in my opinion, best arcade racer all year.

@thebledkid
Same here.

Got it on Amazon too. Great deal.

@thebledkid
Bought the game as well can't beat that price.

So now that I own the game you bastards better start watching that video and get it to a million

That's $35 you could have put down on a real racing game like GT5! ha ha

@thebledkid better than Blur?

I watched all three. Not sure if that helps. I do need to get this game.

The game looks awesome and im definitely going to buy it, but why is the same video posted three times...

@killer174
Because Joystiq wants you to watch it three times.

@killer174

[quote=Joystiq]We've embedded it after the break in such a manner as to encourage views. [/quote]

@DigitalFortress

Fun fact. The view count is stuck at 145,355.

@ironneko
How can that possibly be a FUN FACT? I want my cars damn it!

@That Zombie Guy

It's fixed now. Last time I checked the count was at 171,975.

@ironneko

Its not stuck, youtube simple doesn't count the same person watching the video over and over again as an increase in view count.

@This Little Man Says His Name Is

It was stuck. If you check the comments there were many people with the same number of views. Besides I checked on two different browsers and I also have a dynamic IP address.

@ironneko View counts on the video page aren't live.

@ironneko View counts on the video page aren't updated live.

@RITHsv

Okay then. This is me admitting that I was wrong and shutting up about it. Sorry.

I'm not sure what I like more: Free stuff, or artifically-viral marketing.

-skipping-.....-skipping-.....-skipping-....-skipping-....-skipping-....

Does anyone know what that symbol is supposed to be, next to where it says Need for Speed? Is it supposed to be some sort of stylized acronym (NS)? I can see the N in the left part of the symbol, but can't make out what the right part is supposed to be.

@FlashJS Have exactly the same question. Come on, someone should know! Or guess.

@FlashJS

I think it is the autolog feature of the game.

"Through Autolog, you’ll be able to track your career progress, Personal Best times and how they compare against your friends, check out all your captured game photos, brag about your latest accomplishments, and jump directly into challenges recommended by Autolog’s comparison engine based on your friends’ gameplay".

@FlashJS

The fine print at the end of the trailer references the "n" logo, so I'd imagine That's what it is.

@Scarbir

This is my third attempt to post this answer so if it shows up as a triple post I apologize.

After some Googling I discovered that the left part of the symbol stands for the N in "Need." The right part of the symbol is supposed to be the arrow of a speedometer, representing speed.

Just got this off amazon's lightening deal for $30. Not bad for a game that just came out

I have 0% in this game, but if watching some trailers will help get some fans free DLC, by golly I'll watch them. More Developers/Publishers need to be like this, giving free stuff.

@The Harbinger of Pie

...and I mean 0% INTEREST in the game...

@The Harbinger of Pie

Props to you, dude. If only more people could be that level headed, we'd have not lost so many impressionable young boys in the fanboy wars.

@The Harbinger of Pie

Same level of interest for me, too, but I'll watch the hell out of this trailer a fee times a day to get others some freebies.

And by "watch" I mean open a tab to play the video in and turn down my speakers. Same thing as far as EA is concerned.

I've only played it for a little bit this morning (yay Black Friday, boo work!), but I can say it's got all of the stuff that made NFS what is is and Criterion did an amazing job getting everything in it that current-gen has to offer. Definitely recommend picking this one up, especially at the price you can find it today.

3 views out of the way, Joystiq!

Then why bother posting.

@Pie in the sky

Not sure why this is here.
I was replying to The Harbinger of Pie.

I waited in line for 80 minutes at target today to buy this for $35. A horrible wait time, but the game is a lot of fun.

@(Unverified) Lol, couldve gotten it on amazon for $30.

You know whats annoying? The need for speed ads when I watch GT5 vids on youtube

@commenter7

You know what's annoying? The GT5 comments in my Need for Speed article.

@commenter7

believe it or not some of us are not interested in GT5 and like NFS better

I got this today for $30 on amazon lightning deals. Thankfully right place right time because that deal went FAST!

Picked this up for $35 on Amazon today ($15 after my Black Ops credit was applied). I think it might be the best money I've ever spent. Can't wait to play this. While I wait for it to be shipped, might as well support some free DLC by watching these vids.

@Cody H

Gotta love Amazon promo credit. Seriously, it's saved my ass on new releases for the last few months. It helps to take the sting out of occasional impulse buys too...like the Logitech Driving Force GT wheel that I bought despite not caring for racing sims. But hey, I got it for a song, so who cares?

i wasn't planning to buy or even rent this game since its named Need For Speed (and im no big fan of the series) but when i realized Criterion was behind it ... gonna pick it up this weekend

Perhaps we can all use this to our advantage?

https://addons.mozilla.org/en-US/firefox/addon/11636/

@TheIcemanCometh
Better yet, no need for any addons.

http://www.endlessyoutube.com/watch?v=82et_z_gTlg

@dagneau

WOW! Interesting website. I wonder though if Youtube would crack down on them eventually cuz their site could be used to generate views and revenue for Youtube partners...

@dagneau An even better option, and I've been using it since last night. Since I switched over, I have almost 700 views each in Firefox and Chrome running non-stop. Any more that two open at the same time makes the video choppy for me.

More companies should implement this idea, watch a certain video a million times before a dead line and we give away DLC free.

Free publicity & free content, everyone WINS!!

They should do the same idea but for charities as well.

| 1 | 2 | Most Recent | Next 50 Comments

Need For Speed: Hot Pursuit (2010)

Watch a Need for Speed Hot Pursuit trailer, help unlock free DLC for all

Reader Comments (59)

Posted: Nov 26th 2010 4:09PM thebledkid said

Posted: Nov 26th 2010 5:28PM EA575 said

Posted: Nov 26th 2010 5:40PM shortboy12 said

Posted: Nov 27th 2010 1:35AM The1stMJC said

Posted: Nov 27th 2010 2:31PM B1 said

Posted: Nov 30th 2010 11:07AM briscott said

Posted: Nov 30th 2010 11:07AM briscott said

Posted: Nov 26th 2010 4:12PM syrik zero said

Posted: Nov 26th 2010 4:16PM killer174 said

Posted: Nov 26th 2010 4:37PM ZayCube said

Posted: Nov 26th 2010 4:47PM DigitalFortress said

Posted: Nov 26th 2010 5:01PM ironneko said

Posted: Nov 26th 2010 6:02PM That Zombie Guy said

Posted: Nov 26th 2010 8:56PM ironneko said

Posted: Nov 26th 2010 9:06PM This Little Man Says His Name Is said

Posted: Nov 26th 2010 9:26PM ironneko said

Posted: Nov 26th 2010 10:44PM RITHsv said

Posted: Nov 26th 2010 10:50PM RITHsv said

Posted: Nov 26th 2010 11:33PM ironneko said

Posted: Nov 26th 2010 11:34PM ironneko said

Posted: Nov 26th 2010 4:19PM CypherSignal said

Posted: Nov 26th 2010 4:20PM Fillem said

Posted: Nov 26th 2010 4:21PM FlashJS said

Posted: Nov 26th 2010 4:53PM Scarbir said

Posted: Nov 26th 2010 5:05PM Raspy said

Posted: Nov 26th 2010 5:11PM TheBrainninja said

Posted: Nov 26th 2010 11:13PM FlashJS said

Posted: Nov 26th 2010 4:25PM Urmomlikesme said

Posted: Nov 26th 2010 4:29PM The Harbinger of Pie said

Posted: Nov 26th 2010 4:32PM The Harbinger of Pie said

Posted: Nov 26th 2010 5:28PM SWGooner said

Posted: Nov 26th 2010 5:32PM Nobledevil Gaming Optimist said

Posted: Nov 26th 2010 5:32PM Nobledevil Gaming Optimist said

Posted: Nov 26th 2010 4:29PM MystileArmor said

Posted: Nov 26th 2010 4:56PM Pie in the sky said

Posted: Nov 26th 2010 5:00PM Pie in the sky said

Posted: Nov 26th 2010 4:44PM purple monkey said

Posted: Nov 26th 2010 4:51PM Gritzor said

Posted: Nov 26th 2010 4:47PM commenter7 said

Posted: Nov 26th 2010 8:52PM ironneko said

Posted: Nov 27th 2010 2:49AM prodigy69 said

Posted: Nov 26th 2010 4:56PM Raspy said

Posted: Nov 26th 2010 4:57PM Cody H said

Posted: Nov 26th 2010 5:20PM TheBrainninja said

Posted: Nov 26th 2010 6:26PM NoirR said

Posted: Nov 26th 2010 8:00PM TheIcemanCometh said

Posted: Nov 26th 2010 10:49PM dagneau said

Posted: Nov 26th 2010 11:09PM FlashJS said

Posted: Nov 27th 2010 5:10PM TheIcemanCometh said

Posted: Nov 26th 2010 11:43PM SamE said

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