Benjamin Cousins leaves EA ahead of Play4Free launch
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Today marks the beginning of the closed beta testing process for Battlefield Play4Free (with an open beta set to kick off April 4) -- making the announcement of EA Easy boss Ben Cousins' departure all the more perplexing. Cousins recently announced his exit from the developer on Twitter, saying he's "very proud of what I've achieved in the last 4 years." He didn't say what his next job opportunity is, only teasing, "soon as I can, I let everyone know."
Cousins was instrumental in the development of EA's recent salvo of free-to-play titles like Battlefield Heroes, Lord of Ultima and BattleForge, which actually made the transition from a retail release to an F2P title. We wish Cousins the best of luck at whatever his new home may be, and hope that he continues to make things cost zero money. You're doing the Lord's work, Ben.
Cousins was instrumental in the development of EA's recent salvo of free-to-play titles like Battlefield Heroes, Lord of Ultima and BattleForge, which actually made the transition from a retail release to an F2P title. We wish Cousins the best of luck at whatever his new home may be, and hope that he continues to make things cost zero money. You're doing the Lord's work, Ben.
Reader Comments (6)
Posted: Mar 31st 2011 10:57AM Poddo24 said
How is today the launch of the closed beta? I've been playing this game since January.
Posted: Mar 31st 2011 11:04AM refried beans said
I play battlefield heroes and battlefield play for free. Both are good but this guy takes a beating from the community.
Posted: Mar 31st 2011 1:18PM einhanderkiller said
Either he was planning on leaving or it was because of this.
http://blogs.forbes.com/insertcoin/2011/03/23/eas-ben-cousins-calls-games-60-price-point-exploitative/
http://blogs.forbes.com/insertcoin/2011/03/23/eas-ben-cousins-calls-games-60-price-point-exploitative/
Posted: Mar 31st 2011 1:18PM MrKlorox said
Joystiq: "Play4free" is a branded EA business model/program. "Battlefield Play4free" is a game in that program, like Battlefield Heroes, Battleforge, Lord of Ultima, Need for Speed World, etc before it.
Using just "Play4free" to talk about a specific game in the P4F program, then calling the games in the program "free-to-pay" is sloppy writing.
Using just "Play4free" to talk about a specific game in the P4F program, then calling the games in the program "free-to-pay" is sloppy writing.
Posted: Mar 31st 2011 5:56PM echerringtonYAHOOCOM said
I just got the email to unlock the code for four of the guns.
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