What's In A Name: Beenox
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Dee Brown, Studio Head at Spider-Man: Edge of Time developer Beenox, gave us the origin story of the Quebec-based studio's name. Were any radioactive spills or gamma rays involved?
"When I was in high school, I was already thinking about creating my own games and starting my own development studio and I was already writing programs that I would publish on the internet. I was always using my real name at the time and everyone else was using a label or a comic hero name or something else.
"I was in a chemistry course one day and I was really bored, so I started thinking about my future game company. I was writing stuff in my book and I thought of a bunch of names but, for some reason, I really wanted an 'X' in my name. So I was writing a whole bunch of names with an X in them and eventually I wrote 'Beenox.'
"I thought to myself, 'That kinda sounds cool' so I kept it and started using it. I then incorporated the name and started googling and found it was free; it was available."
Beenox is currently working on Spider-Man: Edge of Time, which is slated to launch on Xbox 360, PS3, Wii, DS and 3DS.
Like this feature? Be sure to check out the What's In A Name Archives.
"When I was in high school, I was already thinking about creating my own games and starting my own development studio and I was already writing programs that I would publish on the internet. I was always using my real name at the time and everyone else was using a label or a comic hero name or something else.
"I was in a chemistry course one day and I was really bored, so I started thinking about my future game company. I was writing stuff in my book and I thought of a bunch of names but, for some reason, I really wanted an 'X' in my name. So I was writing a whole bunch of names with an X in them and eventually I wrote 'Beenox.'
"I thought to myself, 'That kinda sounds cool' so I kept it and started using it. I then incorporated the name and started googling and found it was free; it was available."
Beenox is currently working on Spider-Man: Edge of Time, which is slated to launch on Xbox 360, PS3, Wii, DS and 3DS.
Like this feature? Be sure to check out the What's In A Name Archives.
Reader Comments (14)
Posted: Apr 26th 2011 11:19PM Ashkental said
Why keep up with that?
Nothing will ever surpass Gearbox story...
Our industry needs more poker-deciding-moments-of-truth between 2 giants!
Nothing will ever surpass Gearbox story...
Our industry needs more poker-deciding-moments-of-truth between 2 giants!
Posted: Apr 26th 2011 11:23PM Milf Biggenson said
Not a huge fan of that name. It sounds like something you'd put in your washing machine. "Beenox! Now with 98% more linear Spider-Man games than your typical market brand." No sir, I don't like it.
Posted: Apr 27th 2011 12:55AM HardBoiled2009 said
@Milf Biggenson
i agree. Beenox sounds like some House Hold name cleaning supply company LOL
Reply
i agree. Beenox sounds like some House Hold name cleaning supply company LOL
Posted: Apr 26th 2011 11:23PM The Only Girl said
Brown must've secretly helped Square-Enix writers with Kingdom Hearts.
Posted: Apr 27th 2011 1:41AM 66jzmstr said
Posted: Apr 27th 2011 2:53AM Bighouse said
Posted: Apr 27th 2011 2:59AM brightbonewhite said
Yeah, well here's the story *behind* [you'll get it in a few seconds] the story:
He wanted to use the letter "X" in his company's name. Now to just think of a name...
So one day in a chemistry class he really had to fart, but was trying really hard to hold it in. He thought to himself, "I wish I had some Beeno!"
Voila!
He wanted to use the letter "X" in his company's name. Now to just think of a name...
So one day in a chemistry class he really had to fart, but was trying really hard to hold it in. He thought to himself, "I wish I had some Beeno!"
Voila!
Posted: Apr 27th 2011 9:01AM mrmobius said
If he'd paid attention in Chemistry class maybe he'd have a better name like:
Oxygen
Xenon
Ununhexium
(yea, turns out there are only 3 elements with x in the name)
Oxygen
Xenon
Ununhexium
(yea, turns out there are only 3 elements with x in the name)
Posted: Apr 27th 2011 11:21AM RetroGamer said
hey Joystiq, I like your "What's in a name" articles.
Keep'em coming.
Keep'em coming.
Posted: Apr 27th 2011 12:38PM Gaddes said
Came up with it in high school, eh? No wonder it sucks. :\
Posted: Apr 27th 2011 2:17PM ch3burashka said
"I was taking some Bean-o to help with intestinal gas, and I thought, what could make this even cooler? An X!!!"
Posted: Apr 27th 2011 9:03PM SuperSci said
This feature needs to expand into gametitles, specifically japanese gametitles in english. I want to know WHY the japanese feel the need to blurt out incomprehensible titles with little to no grammar!! I WANT THE TRUTH!





