Dirt 3's Colin McRae charity DLC released, proceeds go to good cause

Codemasters has announced the first DLC for Dirt 3, and says that all proceeds from the sale will go to charity. The Colin McRae Vision Charity Pack is now available for the Xbox Live and Games for Windows versions of the game (for 160 Microsoft points / $2), and allows players to drive a Ford Escort Mk II with five different liveries. The PS3 version will be available as soon as the PlayStation Store returns.

This was the car famously driven by Colin McRae, the original namesake of the Dirt series who died in 2007. All proceeds from the pack will go to the Colin McRae Vision Charity, which raises funds for worthwhile causes around the world in McRae's name.

Codemasters says that this is the first of a few weeks' worth of DLC packs. Each will feature more cars and new tracks going forward.

Show full PR text

COLIN MCRAE VISION CHARITY PACK OUT NOW FOR DIRT® 3™

Weekly program of downloadable content for DiRT 3 launched with Colin McRae Vision Charity Pack – all profits to support the charity's projects.

Wednesday June 1st (2pm UK) – Today Codemasters® announced that the Colin McRae Vision Charity Pack is available for DiRT® 3™ from Xbox Live Marketplace and Games For Windows Marketplace for 160MSP; all profits from the sale of this download content pack are being donated to the Colin McRae Vision Charity.

The Colin McRae Vision Charity Pack features a Ford Escort Mk II, the iconic 1970s Rally car made famous by Colin McRae, plus five liveries. The pack marks the first in a series of weekly downloadable content that will become available for DiRT 3, featuring new cars and tracks. Information about the content and release date for forthcoming DLC will be made available at twitter.com/dirt3game and facebook.com/dirt3game.

To mark the launch of the Colin McRae Vision Charity Pack, Codemasters today released the final DiRT 3 developer diary. The video features DiRT 3 technical consultants Ken Block and Kris Meeke, WRC driver Mikko Hirovonen and key development staff recalling their own memories of the late, great Colin McRae. Viewers are also taken behind the scenes at Battersea Power Station, which was turned into a real life level from DiRT 3 for Ken Block's latest Gymkhana driving video – DiRT 3 Battersea. The developer diary is now playing at www.youtube.com/dirt3game.

DiRT 3 is out now for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and PC Games For Windows® LIVE.

Reader Comments (18)

Just for once, some of that charity money should go to a bad cause.

@Pure Black World Tendency
Anytime you buy dlc from Activision or EA it goes to a bad cause.

Does that count?

@Cleric

Bioware takes your money from their DLC and then makes even more DLC. It's a never-ending cycle. Their games are great, but too much DLC, makes it a bad cause.

But PlayStation Store is back...

@Apsac D You could always donate 2$ (or ever more!) to the link below out of the goodness of your heart. http://www.colinmcrae.com/vision.asp

*Info on where your money goes (more info at link above)

"The donations received at the time, into the hastily set-up Jerviswood Trust, led to investigations being made into setting up a more permanent vehicle under which monies could be raised and distributed to deserving causes."

@MarkHawk (made a mistake. Was meant for mietha. But still good information. Sorry to jack your comment)

I usually hate small, useless DLC...but I really like it for this situation. It's a great cause.

I'm kind of torn on this one. Charity or no, $2 for a single car is a HUGE rip-off, especially for a car that should have been in the game in the first damn place. Basically it sounds to me like they want a tax write-off of free being as the gamers will be the once actually "donating" the money but codemasters can take credit for it.

@mietha

Hardly a rip-off... What's $2? It's going towards a good cause, you get something from it and it's very cheap.

You sound like the biggest J-word.

@mietha
pretty sure they can only deduct the tax off the money they gave to charity --- so they won't have any net gain.

@oxfordfishsalon thank you! A large majority of the people who post on threads like these DON'T UNDERSTAND HOW TAX WRITE-OFFS WORK. It's not like they magically save $2 every time they sell one of these DLCs.

It's not totally clear but I'm assuming that Microsoft/Sony aren't sacrificing their cut as well.

Yeah, what's happening to Microsofts and Sonys cut, I hope they're not taking a percentage of it.

It would be nice if the car would actually show up in-game. I've already cleared my cashe. Deleted the download. Re-downloaded the DLC car. And it's still unavailable and tells me I need to buy it in-game.

Picking Dirt 3 up today; will nab this too. The great man is sorely missed.

He's dead!? Gosh I thought I was a real DiRT fan until I read that! I clearly don't know as much as I thought I did. 0.0

Im definitely getting it. nuff said

I really want the escort mk ll, and the whole charity thing is great and all, but all these cars should have been in the game in beginning. I remember seeing trailers that featured cars (Lancia Delta S4, Peugot 205 t16) that as of now aren't even in the game. The made the game, cut out some content, and sell it back to use as "DLC". In my opinion it's a rip off. Just wait, the cars mentioned above and the Lancia Stratos will be part of the next DLC.

DiRT 3

Dirt 3's Colin McRae charity DLC released, proceeds go to good cause

Reader Comments (18)

Posted: Jun 2nd 2011 3:02AM Pure Black World Tendency said

Posted: Jun 2nd 2011 3:16AM Cleric said

Posted: Jun 2nd 2011 3:23AM Apsac D said

Posted: Jun 2nd 2011 3:08AM Apsac D said

Posted: Jun 2nd 2011 4:07AM MarkHawk said

Posted: Jun 2nd 2011 4:08AM MarkHawk said

Posted: Jun 2nd 2011 3:11AM ramerica said

Posted: Jun 2nd 2011 3:24AM mietha said

Posted: Jun 2nd 2011 3:46AM Apsac D said

Posted: Jun 2nd 2011 3:54AM oxfordfishsalon said

Posted: Jun 2nd 2011 2:51PM gordeaux said

Posted: Jun 2nd 2011 3:41AM (Unverified) said

Posted: Jun 2nd 2011 4:18AM Shinchi said

Posted: Jun 2nd 2011 6:30AM BeeDizz said

Posted: Jun 2nd 2011 7:40AM Hong Dong said

Posted: Jun 2nd 2011 11:07AM PANdaRUS said

Posted: Jun 2nd 2011 2:10PM underratedhero said

Posted: Jun 2nd 2011 8:55PM Painfull Hero said

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