Thekla, Inc.'s Jonathan Blow, creative lead of Braid and upcoming game The Witness, revealed the following Italo Calvino quote, from the book "Invisible Cities," as the origin behind his new dev studio's name.
"Those who arrive at Thekla can see little of the city, beyond the plank fences, the sackcloth screens, the scaffoldings, the metal armatures, the wooden catwalks hanging from ropes or supported by sawhorses, the ladders, the trestles. If you ask 'Why is Thekla's construction taking such a long time?' the inhabitants continue hoisting sacks, lowering leaded strings, moving long brushes up and down, as they answer 'So that it's destruction cannot begin.' And if asked whether they fear that, once the scaffoldings are removed, the city may begin to crumble and fall to pieces, they add hastily, in a whisper, 'Not only the city.'
If, dissatisfied with the answers, someone puts his eye to a crack in a fence, he sees cranes pulling up other cranes, scaffoldings that embrace other scaffoldings, beams that prop up other beams. 'What meaning does your construction have?' he asks. 'What is the aim of a city under construction unless it is a city? Where is the plan you are following, the blueprint?'
'We will show it to you as soon as the working day is over; we cannot interrupt our work now,' they answer.
Work stops at sunset. Darkness falls over the building site. The sky is filled with stars. 'There is the blueprint,' they say."
- Italo Calvino, "Invisible Cities"
Reader Comments (12)
Posted: Aug 9th 2011 6:20AM Acosta02 said
This guy is a marketing genius. Whatever opinion you had of him before you read this just got reinforced, good or bad.
Posted: Aug 9th 2011 7:14AM Tihn said
Urgh.
Posted: Aug 9th 2011 8:32AM darkinchworm said
Don't mind me if I name my studio Sass That Hoopy
Posted: Aug 9th 2011 9:07AM ijustw1n said
Dumb
Posted: Aug 9th 2011 9:07AM ribby08 said
Thekla, Inc definitely sounds like it could be easily inserted into the conversation "Remember Thekla? They made that one really great game and then they were bought by Activision and closed"
Posted: Aug 9th 2011 2:14PM KGameLover1 said
@ribby08
NO!
Mr. Blow would NEVER let that happen. Plus, it would be TWO since Braid has already been released...
Reply
NO!
Mr. Blow would NEVER let that happen. Plus, it would be TWO since Braid has already been released...
Posted: Aug 9th 2011 9:20AM Altairio said
Deep.
Posted: Aug 9th 2011 11:10AM FriedConsole said
Oh I was going to guess it was a Albert Camus. Classic Jonathan Blow. I wonder if he is self-aware of himself. He probably thinks the people that make fun of him are just uneducated plebeians.
Posted: Aug 9th 2011 2:55PM GDW1017 said
I love trivia like this, it makes me sound like an interesting person to all the guys over at my local gaming shop! :D
haha
But seriously, it's the small things like this that kindles my interests for "developer diaries" and "behind the scenes".
haha
But seriously, it's the small things like this that kindles my interests for "developer diaries" and "behind the scenes".
Posted: Aug 9th 2011 3:11PM AndySchatz said
Invisible Cities is a really fantastic book, one of my favorites and one I recommend to anyone wanting to get into game design. I don't think it's pretentious at all to name your company after something meaningful to you. In many ways it's the opposite of marketing when you name the company after a reference that few people will understand, simply because it has personal meaning for you.
Posted: Aug 9th 2011 4:51PM KatanaVx said
These quotes of Invisible Cities remind me of the current state of many Facebook games, as many of them have remained "beta" yet. :P






