Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below.
Kevin Butler rides a horse into the Resistance 3 ad-campaign sunset
by Jessica Conditt 
on Sep 2nd 2011 6:30PM
47
Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below.
Reader Comments (47)
Posted: Sep 2nd 2011 6:37PM Gibbeynator said
Long live identity theft!
... nah, doesn't have the same ring to it...
... nah, doesn't have the same ring to it...
Posted: Sep 2nd 2011 7:31PM xHotPotatox said
@Gibbeynator
I see what you did there! Way to be topical....
Reply
I see what you did there! Way to be topical....
Posted: Sep 2nd 2011 10:29PM CleanUndies said
@Gibbeynator
I see a troll stole yours, or is that just what you are?
Reply
I see a troll stole yours, or is that just what you are?
Posted: Sep 2nd 2011 6:37PM pickupdoctor said
This is great, SONY needs to promote their 1st party game more. I must say that Resistance 3 BETA is a LOT of FUN. I like different weapons and mods that make it unique and fun.
Posted: Sep 2nd 2011 6:58PM pickupdoctor said
@xiLeShadow
I meant modes. You can have force field, hologram of yourself etc.
Reply
I meant modes. You can have force field, hologram of yourself etc.
Posted: Sep 2nd 2011 6:58PM Special Agent Steve said
@xiLeShadow
Methinks he meant weapon mods.
Reply
Methinks he meant weapon mods.
Posted: Sep 4th 2011 2:53PM McPo said
@KinseySS
Bought R1
got into R2 beta, and was asking myself why insomniac is still allowed to touch it.
R3 beta is a bit of a compromise between the last 2. It is fun although not my style and Im hoping the next ones will be slower horror style games.
The chimera are just to cool to be treated like another video-game villain.
Reply
Bought R1
got into R2 beta, and was asking myself why insomniac is still allowed to touch it.
R3 beta is a bit of a compromise between the last 2. It is fun although not my style and Im hoping the next ones will be slower horror style games.
The chimera are just to cool to be treated like another video-game villain.
Posted: Sep 2nd 2011 6:45PM Rofler said
How about Sony promote their better franchises like Uncharted or God of War, Resistance and Killzone are probably the worst Sony exclusives on the PS3.
Posted: Sep 2nd 2011 6:55PM The Cole Train said
@Rofler
Shut up troll. They will promote with TV ads for them when it is closer to their release date like they just did with R3. And you have your opinion, but both Resistance and Killzone are great.
You only have 2 posts and they are both being a troll. Leave or smarten up, nobody likes trolling
Reply
Shut up troll. They will promote with TV ads for them when it is closer to their release date like they just did with R3. And you have your opinion, but both Resistance and Killzone are great.
You only have 2 posts and they are both being a troll. Leave or smarten up, nobody likes trolling
Posted: Sep 2nd 2011 7:03PM pickupdoctor said
@Godmars
I agree, but I hope that will change, I did notice that SONY is trying to put more demos on Blu-Ray movie discs. And I hope that with new price they will unleash the LONG LIVE PLAY campaign over next couple of months.
MS has lots of money to spend and they have at most 25% less exclusives than SONY does. So if must be easier for them to promote 5 games a year when SONY has 20 exclusives, and that is only in US, Japan is another story.
Reply
I agree, but I hope that will change, I did notice that SONY is trying to put more demos on Blu-Ray movie discs. And I hope that with new price they will unleash the LONG LIVE PLAY campaign over next couple of months.
MS has lots of money to spend and they have at most 25% less exclusives than SONY does. So if must be easier for them to promote 5 games a year when SONY has 20 exclusives, and that is only in US, Japan is another story.
Posted: Sep 2nd 2011 7:24PM (Unverified) said
@Rofler
1/10
Spoiler: Dont promote games that already are out for year and promote upcoming games.
Reply
1/10
Spoiler: Dont promote games that already are out for year and promote upcoming games.
Posted: Sep 2nd 2011 7:48PM xHotPotatox said
@Rofler
I know right?! I mean why the hell is Kevin Butler talking about Resistance when he could be talking about God of War?! I mean who cares if Resistance 3 is coming out soon and Sony wants to promote its release while God of War is technically finished with no confirmed sequel announced yet....it just makes more sense to talk about God of War!
Reply
I know right?! I mean why the hell is Kevin Butler talking about Resistance when he could be talking about God of War?! I mean who cares if Resistance 3 is coming out soon and Sony wants to promote its release while God of War is technically finished with no confirmed sequel announced yet....it just makes more sense to talk about God of War!
Posted: Sep 2nd 2011 8:27PM Steel Toad said
@Rofler
Oh come on now, it's not that bad. I'd have to say that dishonor goes to Motorstorm. Resistance is actually a pretty fun shooter for most. I do single player and mostly PC so I miss out on 80% of those games but I had fun playing both the Resistance and Killzone campaigns.
ST
Reply
Oh come on now, it's not that bad. I'd have to say that dishonor goes to Motorstorm. Resistance is actually a pretty fun shooter for most. I do single player and mostly PC so I miss out on 80% of those games but I had fun playing both the Resistance and Killzone campaigns.
ST
Posted: Sep 2nd 2011 11:52PM ptcamn said
@Rofler
Yeah... sure... You are right. They should be promoting games that aren't out for a while or have been out for a while. Why promote new games when you can keep promoting the same games over and over? I mean, why isn't Sony promoting Heavenly Sword to this day?
But maybe you are right and when certain games came out Sony should have put some ads out there. Maybe, and this is just an idea, when Uncharted 2 came out they could have used this: www.youtube.com/watch?v=H0q3qcLkw1A
Or when God of War III came out they could have put together something like this: www.youtube.com/watch?v=vb93F76431Y
Or when Infamous 2 came out they could have put together an ad like this: www.youtube.com/watch?v=xtadyGiEpUw
Or when Gran Turismo came out if only have had the idea to put together something like this: www.youtube.com/watch?v=5v3aCp899F8
Little Big Planet 2 could have used an ad like this: www.youtube.com/watch?v=hqh4-VP1LJ0&feature=related
Yeah... If only Sony promoted its games...
Oh, btw, If Killzone and Resistance are the "worst" games Sony has in its library, I can't even imagine how incredible the great ones are. Give me any day a console which has Killzone and Resistance as the "worst" games.
Reply
Yeah... sure... You are right. They should be promoting games that aren't out for a while or have been out for a while. Why promote new games when you can keep promoting the same games over and over? I mean, why isn't Sony promoting Heavenly Sword to this day?
But maybe you are right and when certain games came out Sony should have put some ads out there. Maybe, and this is just an idea, when Uncharted 2 came out they could have used this: www.youtube.com/watch?v=H0q3qcLkw1A
Or when God of War III came out they could have put together something like this: www.youtube.com/watch?v=vb93F76431Y
Or when Infamous 2 came out they could have put together an ad like this: www.youtube.com/watch?v=xtadyGiEpUw
Or when Gran Turismo came out if only have had the idea to put together something like this: www.youtube.com/watch?v=5v3aCp899F8
Little Big Planet 2 could have used an ad like this: www.youtube.com/watch?v=hqh4-VP1LJ0&feature=related
Yeah... If only Sony promoted its games...
Oh, btw, If Killzone and Resistance are the "worst" games Sony has in its library, I can't even imagine how incredible the great ones are. Give me any day a console which has Killzone and Resistance as the "worst" games.
Posted: Sep 2nd 2011 6:58PM Mmmmz said
That better remain the worst KB ad to date forever.
If it's going to continue downhill just pull an old yeller and shoot him. The Real KB would want that. Not this evil twin.
If it's going to continue downhill just pull an old yeller and shoot him. The Real KB would want that. Not this evil twin.
Posted: Sep 2nd 2011 7:31PM HardBoiled2009 said
@Mmmmz
That was a cool Commercial. tho your Comment .. not so cool
Reply
That was a cool Commercial. tho your Comment .. not so cool
Posted: Sep 3rd 2011 12:37AM broken 4th wall said
@Mmmmz
i thought it was the worst to date in terms of the non-existent "funny factor". it's also pretty bad, to me, because i have no desire in ever owning a motion control peripheral in all my life, and i wish they would all just get buried in a giant landfill next to ET.
Reply
i thought it was the worst to date in terms of the non-existent "funny factor". it's also pretty bad, to me, because i have no desire in ever owning a motion control peripheral in all my life, and i wish they would all just get buried in a giant landfill next to ET.
Posted: Sep 2nd 2011 6:58PM Godmars said
Okay, so who else is looking at this pudgy white guy in slacks and an office shirt riding a horse while some multi-story mech is walking towards you and thinking: we are sooooo boned...
Posted: Sep 2nd 2011 6:59PM copa said
I understand why Sony decided to take a break from KB, but I'm really glad they brought him back for the holiday release schedule.
The best ad campaign of this, and probably any, console generation.
The best ad campaign of this, and probably any, console generation.
Posted: Sep 2nd 2011 7:00PM monkeypants said
I wanted them to start sharpshooting the giant crab thing just to add another level of cool to an already great commercial.
Posted: Sep 2nd 2011 7:36PM xHotPotatox said
Oh Kevin Butler, you can do no wong
Posted: Sep 2nd 2011 8:00PM liquidsoap89 said
Kevin butler: he only does everything.
Posted: Sep 2nd 2011 9:21PM 880Cloud088 said
@pradius In what ways? The funny speech by KB? The gameplay of ps3 exclusive R3? Or the ps move being shown and the sharpshooter?
Posted: Sep 2nd 2011 10:20PM jackdan594 said
Sony REALLY need to air these ads in Australia. Earlier this year, they started showing commercials for some of their first party games (LBP2, Killzone 3, InFamous 2) but they had nothing to do with KB..
Posted: Sep 2nd 2011 10:32PM MW49350 said
Not nearly as funny as KB's return commercial, but still enjoyable. Kevin Butler is easily my favorite character from any ad campaign. He's funny, memorable, and the products that he represents in the ads are generally very good. Anyone who says that the KB ads are "stupid" has no sense of humor, or is just highly anti-Playstation.
Keep it up KB, we love you.
Keep it up KB, we love you.
Posted: Sep 2nd 2011 10:34PM CleanUndies said
@pradius
Gay? How so? ... its attracted to other adds about games?
Gay? How so? ... its attracted to other adds about games?
Posted: Sep 2nd 2011 11:16PM (Unverified) said
Wolves eat stray sheep. Kevin Butler eats stray wolves. Is that the St. Louis Arch in the background? nice
Posted: Sep 3rd 2011 2:19AM Dcmac said
Resistance is one of those rare shooters that have a what-cha ma call it.. oh.. a story. Yeah, it's one of the best stories I've seen in a shooter and this third game looks intense.
Posted: Sep 3rd 2011 2:30AM (Unverified) said
Hmmmm... I am still on the fence about this one. I got into the multiplayer of the first one, but not so much in the 2nd... I really do enjoy the campaign though.
Posted: Sep 3rd 2011 2:38AM Antiterra said
Where's the blue face paint, KB?
Posted: Sep 3rd 2011 9:24AM Ospov said
I think I liked the "It Only Does Everything" slogan more than the new one. I can understand why they wanted to change it up, but it just doesn't seem as catchy. Still love KB though.
Posted: Sep 3rd 2011 1:38PM Darkfire said
The shooter is now DIAMONDS!
Posted: Sep 5th 2011 7:50AM mcnichoj said
Fook, no Old Spice reference?
