Valve recently embraced the Russian Ruble
to make Steam transactions easier for its Russian customers -- while this may have made it easier for Russian gamers to see how much things cost, that didn't mean it was any easier to buy said things, as much of the country uses cash. Unwilling to block an entire market from spending its money, Valve has teamed with Xsolla, a game-monetization company, to establish more than 450,000 cash kiosks
in Russia, where users can add cash directly to their Steam Wallets.
It's nice of companies to make spending money on their products so easy
-- it's almost like charity work. Almost.