According to Lazard Capital Markets' Atul Bagga, as reported by GameSpot
, pre-orders for Call of Duty: Modern Warfare 3
were nearly three times that of Battlefield 3
, which pegs Activision's shooter at around 9 million pre-orders. The estimate puts Modern Warfare 3
pre-orders roughly 70 percent ahead of those for Modern Warfare 2
and 55 percent beyond Call of Duty: Black Ops
. Furthermore, the analyst expects Modern Warfare 3
to move a full 20 million copies by the end of the year.
Those aren't exactly outlandish estimates, given the success of the franchise. Perhaps a more interesting study would be to gauge how many people are skipping work to play. Frankly, with Skyrim
launching later this week, we fear worldwide productivity will flatline forever.