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Assassin's Creed: Revelations creative director Alexandre Amancio leaves Ubisoft

by Jordan Mallory on Jan 11th 2012 3:14PM

Alexandre Amancio has left Ubisoft in order to serve as Chief Creative Officer for Cossette, a marketing company located in Quebec City, Canada. Amancio leaves the developer seven years after joining in 2005. He was most recently credited as the creative director for Assassin's Creed: Revelations and also served as art director for Far Cry 2. This marks the second time in as many years that the Assassin's Creed series' Creative Director has left Ubisoft Montreal, following Patrice Désilets' resignation in 2010.

"Video games and advertising have many common elements," Amancio said in a press release issued by Cossette. "In both industries, we are always looking for new ways to engage the consumer to the brand." Sounds to us like Amancio will be right at home in the warm bosom of a marketing agency. We give it two years before Ezio is slammin' back 5-Hour Energy shots between trips to Wells-Fargo and 24-Hour Fitness.

Via: GameInformer
Source: Cossette

Tags: Alexandre-Amancio, art-director, assassins-creed-revelations, cossette, creative-director, far-cry-2, microsoft, playstation, ps3, ubisoft, Ubisoft-Montreal, xbox

Reader Comments (16)

I wish him the best of luck, and I thank him for the fun I've had in the games he's been a part of, but good riddance. Video game development is now .000000012% Fun and 99.999999988 Marketing.

Good for him, but man that's rough for the people that will be working under him. There's not much more frustrating than having someone new to a company step in with complete creative control..

I love AC2 and AC:Brotherhood, but from what I've been able to put into Revelations it feels extremely boring. Completely possible it has a slow starts...I think I am like 2.5-3 hours into it, so it could open up...hopefully.

I don't really think him leaving effects anything. Look at the SIZE of the development team. I mean, like studios in 4 or 5 countries are working on this thing.

@sammo21

Agree. Only instances where it was interesting were both opening and ending action sequences. They shouldn't have stretched Ezio's storyline more than 2 games.

@Ballistic H

Ugh... really? I didn't care for the opening sequence at all, I just wanted to get into the open world portion of the game.

@sammo21

I feel if is the weakest entry in the franchise. Portable games boy counting. Definitely a big step down from Brotherhood, which I think was a small step down from AC2.

@kilroy214

Damn you predictive text! Smh.

@sammo21 Agreed except for a different location the game felt the same as brotherhood and didn't offer anything that truly enhanced the gameplay, including the bombs.

In the spirit of early french rule , OFF WITH HIS HEAD FOR THE CHARGE OF TREASON

I clap for the talented gentleman. Think of all the spectacle and awesome he's provided!

Don't know what this means for AC, though. Production has inevitably begun on this year's release. Like the broken record I am, I hope they're taking a step back and examining the roots of the franchise and think back to its original vision.

By the way, can someone actually come in and help me the fix this broken record? It's driving people batty.

The assassins creed series is pretty much on autopilot now. I doubt there is any one person who would affect how the games develop at this point.

@DethLocke

probably why he left

Best wishes to the guy. I'd probably leave too after annualized franchise boredom set in.

@iceveiled
I bought ACR, but haven't had any interest in playing it since I popped it in. I don't even think Brotherhood was necessary. 2 was one of the best games for this generation of consoles.

WHY would this man ever leave the comfort of boobies that are soft? It boggles my mind...

@legacybush

Depends on one's personality. Some people are satisfied with what they have. Others may be in comfort, like you say, but feel their souls dying. They like to search out greener pastures and take the risk that such pastures may or may not exist because it's the search that makes them feel alive again.

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