The "No Hope Left" ad campaign spotted in a variety of locations across Europe has been pinned to Capcom. At least that's according to The Sixth Axis, whose intrepid reporter schlepped down to the Vauxhall station in London after seeing an image pop up on the viral ad campaign's website. He spotted an ad company (Primesight) credited for the faux graffiti and emailed them to confirm who had bought said ad. He was told, "Panel number is 2375 03 Parry Street. The company advertising on it is CAPCOM."
This makes a lot of sense, given the "O" in "No" looks like a stylized biohazard symbol (the name of the Resident Evil series in Japan). It would also not be surprising at all for a video-game company to post adverts marauding as graffiti, though we doubt this will draw as much ire as previous attempts. Either way, it looks like we'll find out more tomorrow, as the ads all point to a reveal on January 19, 2012. Here's hoping tomorrow doesn't accidentally coincide with the real zombie apocalypse. Boy would that be a lot of egg on Capcom's face, eh?
[Image credit: NoHopeLeft.com]
Capcom behind 'No Hope Left' viral ads (or widespread graffiti, depending on your perspective)
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Reader Comments (20)
Posted: Jan 18th 2012 2:06PM Dick Socrates said
A new, *scary* Resident Evil game!? :-O Might even be survivial horror at this rate, rather than whatever the hell 5 was.
Posted: Jan 18th 2012 2:14PM Jawmuncher said
@Dick Socrates
Revelations is going back to survival horror, if you've been following the games.
Reply
Revelations is going back to survival horror, if you've been following the games.
Posted: Jan 18th 2012 2:08PM collinc said
12 Monkeys anyone?
Posted: Jan 18th 2012 2:13PM Jawmuncher said
If this was RE Outbreak HD I would go crazy with happiness.
One can dream.
One can dream.
Posted: Jan 18th 2012 2:21PM KiDPANDA said
It seems really obvious that its for some Resident Evil campaign.
Posted: Jan 18th 2012 2:26PM Alexisonfire said
No Place For Hideo?
Posted: Jan 18th 2012 2:35PM NeoZeroo said
"No Hope Left" is from CAPCOM. This irony is very ironic.
Posted: Jan 18th 2012 2:39PM Jameseh said
No Hope Lef|
No Hope Left
No Hope Left
Posted: Jan 18th 2012 2:44PM Granger said
I can't imagine this being for anything other than Operation Raccoon City. Really fits with the motif.
Posted: Jan 18th 2012 2:48PM Diet Kane said
HOPE
RIDES
ALONE
RIDES
ALONE
Posted: Jan 18th 2012 2:52PM Diet Kane said
hope rides alone.
Posted: Jan 18th 2012 2:57PM Mmmmz said
I remember when games spoke for themselves... Simpler times indeed.
Posted: Jan 18th 2012 3:52PM freelancer91 said
I couldn't look at that headline and not see a grand opportunity for a GOP video game tie-in in the upcoming election....
Posted: Jan 18th 2012 4:24PM madkoda12 said
from what i understand the new trailer for resident evil : retribution comes out today/tomorrow no?
Posted: Jan 18th 2012 4:58PM The Joy of Painting w Bob Ross said
"No hope left" huh? It's clearly just a message to Mega Man fans.
Posted: Jan 18th 2012 6:01PM Mayor West said
I'm calling it now... it's for Marvel vs Capcom 3: Arcade Edition.
Posted: Jan 18th 2012 6:46PM Soiden said
First thing I saw was the red letters. And I thought 'No More Heroes'.
Posted: Jan 18th 2012 7:15PM xxxsam said
'Marauding as graffiti'?
Masquerading? Something?
Masquerading? Something?







