"Humm there is a problem with the name Curiosity," Molyneux tweeted. "We can't use it because of NASA. I wonder what one word would sum up Curiosity: The Cube." He plans to tweet the best suggestions from the @22Cans account.
As the team (and the collective mind of Twitter) brainstorms, we'd like to offer one warning: don't just change it to "Qriocity." For some reason, that's already in use.
Update: Molyneux told Modojo "The name change is prompted by the need to have something simple to search for in Google. This worked well for 'Curiosity' but since NASA: Curiosity is now obviously generating a lot of interest we need to change the name." In other words, it's not a trademark concern or anything like that, just in the interest of avoiding confusion.