You could get the new Hell Yeah! "Pimp My Rabbit" DLC, or you could keep playing without putting an Opa-Opa on anti-hero Ash's head. Tough choice, we know. The DLC also adds costumes based on other Sega properties like Jet Set Radio, Shenmue, Streets of Rage, Shinobi, and even Bonanza Bros.
Also visible in this trailer is the "Virtual Rabbit Missions" DLC, which adds new assassinations in a computerized landscape.