During a talk at the Credit Suisse Technology Conference in Scottsdale, Arizona, EA CEO Andrew Wilson noted that the publisher is leveraging opportunities to create free-to-play games for Brazil. Among the two properties Wilson said the publisher is actively considering for the region was a new game using the UFC license, as Brazil is home to a strong fanbase for mixed martial arts.
Additionally, Wilson said the company has plans to launch FIFA Online World
in Brazil and Russia leading up to the 2014 FIFA World Cup event slated to take place in Brazil. The free-to-play game is built on the same technology as FIFA Online 3
, which EA will bring to China
after having already launched it in Korea with Nexon as its publishing partner.
"We are absolutely looking at [Brazil] in detail, and we think we have at least two, but likely more products that will have strong appeal there," Wilson said.