"It's something developers have been asking for, and we are listening really closely to developers," Charla said. Charla also noted that the conversation extends beyond Xbox. "There's a lot of heavy deep thinkers, experts, PhDs working on these problems at Xbox every day – not just for the Xbox store, but for Windows Store and Windows Phone. Our goal is to have a rational marketplace, where good games are visible and sell well."
Early access is something of a new frontier for digital marketplaces, and Microsoft and Xbox aren't the only wagons on the trail; Sony's Adam Boyes recently said that he and his team are "figuring out what's OK" to implement on the PS4.