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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[The Drowning headed to iOS for free next year]]></title><link>http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/</link><guid isPermaLink="true">http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/</guid><comments>http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a class="hidden" href="http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/" target="_self"><img alt="The Drowning headed to iOS for free next year, looks neat" data-src-height="398" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2012/12/the-drowning-ios.jpg" /></a><iframe frameborder="0" height="340" id="viddler-278b3fb3" mozallowfullscreen="true" src="http://www.viddler.com/embed/278b3fb3/?f=1&amp;autoplay=0&amp;player=full&amp;secret=20799110&amp;loop=0&amp;nologo=0&amp;hd=0" webkitallowfullscreen="true" width="530"></iframe></div><br />Scattered Entertainment is bringing free-to-play game <a href="http://www.joystiq.com/game/the-drowning"><em>The Drowning</em></a> to iOS in early 2013. The "console quality" FPS is set ten years in the future, and draws inspiration from real life events in Beebe, Arkansas circa 2012, when thousands of black birds fell from the sky. <em>The Drowning</em>'s story appears to only get more grim, as players control a character that is "one of the few survivors of a mysterious global catastrophe."<br /><br />Former ngmoco GM <a href="http://www.joystiq.com/tag/ben-cousins">Ben Cousins</a> is now GM of Scattered Entertainment, a DeNA studio located in Stockholm, Sweden.<br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/the-drowning-ios/">The Drowning (iOS)</a></strong></p><a href="http://www.joystiq.com/photos/the-drowning-ios/#5484084"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/12/thedrowning-1-lg_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/the-drowning-ios/#5484085"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/12/thedrowning-2-lg_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/the-drowning-ios/#5484086"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/12/thedrowning-3-lg_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/the-drowning-ios/#5484087"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/12/thedrowning-4-lg_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/" rel="bookmark">Continue reading <em>The Drowning headed to iOS for free next year</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/">The Drowning headed to iOS for free next year</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 08 Dec 2012 13:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20397815/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/12/08/the-drowning-headed-to-ios-for-free-next-year/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>beebe arkansas</category><category>BeebeArkansas</category><category>ben-cousins</category><category>black-birds</category><category>Dena</category><category>ios</category><category>ipad</category><category>iphone</category><category>mobile</category><category>scattered-entertainment</category><category>the-drowning</category><category>trailer</category><dc:creator><![CDATA[Mike Suszek]]></dc:creator><pubDate>Sat, 08 Dec 2012 13:30:00 EST</pubDate></item><item><title><![CDATA[ngmoco's Cousins expects free-to-play equivalent of Skyrim in a few years]]></title><link>http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/</link><guid isPermaLink="true">http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/</guid><comments>http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/06/bencousinsngmocoheaderimg530px14512.jpg" style="width: 530px; height: 340px; " /></a></div>Ben Cousins, who spearheaded <a href="http://www.joystiq.com/game/battlefield-heroes"><em>Battlefield Heroes</em></a> and <a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/"><em>Battlefield Play4Free</em></a> for EA before being snatched up by ngmoco to <a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/">head up its offices in Sweden</a>, envisions an industry landscape where big-budget free-to-play titles dominate.<br /><br />Cousins spoke of several different tiers of freemium games at the Free-2-Play Summit in London, as reported by <a href="http://www.gamesindustry.biz/articles/2012-03-28-cousins-predicts-free-to-play-equivalent-of-skyrim-in-two-years">GI.biz</a>. The highest he predicts as a "monetization super-highway," with no limit to what players can spend and rewards that are more interesting and complex. "I believe that single-player will be the next to be cracked in terms of freemium monetisation," he said. "And I'm talking about traditional, story-based, scripted, linear and non-linear single-player that we see on consoles.<br /><br />"I am totally 100 percent confident -- I will bet large amounts of money -- that we will have, in the next few years, a free-to-play equivalent of <em>Skyrim," </em>Cousins said<em>. "</em>A game like <em>Skyrim</em>, where you accrue skills and equipment over time, that you can play for hundreds of hours, is actually one of the easiest games to develop for a free-to-play model. That would be a big hit."<br /><br />In this future, Cousins said the average user would have no problem dropping $60 over the course of playing the game. "In the future I believe free-to-play will be the way that nearly everyone plays games, it will be nearly every genre, and it will be nearly every platform."<br /><br />[Image credit: <a href="http://www.flickr.com/photos/officialgdc/">OfficialGDC</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/">ngmoco's Cousins expects free-to-play equivalent of Skyrim in a few years</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 29 Mar 2012 04:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20203405/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/03/29/ngmocos-cousins-expects-free-to-play-equivalent-of-skyrim-in-a/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ben-cousins</category><category>elder-scrolls-5</category><category>free-2-play</category><category>free-2-play-summit</category><category>free-to-play</category><category>freemium</category><category>ngmoco</category><category>skyrim</category><category>the-elder-scrolls-v-skyrim</category><dc:creator><![CDATA[David Hinkle]]></dc:creator><pubDate>Thu, 29 Mar 2012 04:30:00 EST</pubDate></item><item><title><![CDATA[More DICE employees jump ship to Ngmoco's Swedish studio]]></title><link>http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/</link><guid isPermaLink="true">http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/</guid><comments>http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/01/ngmocoheaderimg530pxq1351.jpg" /></a></div>
After former DICE / EA Easy dev Benjamin Cousins left his former role, we were pretty sure he was on his way to a <a href="http://runkeeper.com/user/bencousins/activity/41396709">world bicycling championship</a>. As it turns out, he's keeping his bicycling hobby on the side and <a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/">running the Swedish branch of Ngmoco</a> instead -- and he's bringing along some friends from his former employer.<br />
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Senior artist Wille Wintertidh and senior programmers Torbj&oslash;rn L&aelig;dre and Malte Hildigsson, all from DICE, have joined the team, and we don't expect they'll be the last. Cousins announced the hires via Twitter, where he characterized the trio as "fabulous new employees." We're hoping he also threw confetti in the air as he remarked as much.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/">More DICE employees jump ship to Ngmoco's Swedish studio</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 06 Jan 2012 21:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20142250/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/01/06/more-dice-employees-jump-ship-to-ngmocos-swedish-studio/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ben-cousins</category><category>benjamin-cousins</category><category>dice</category><category>ea</category><category>ea-dice</category><category>ea-easy</category><category>electronic-arts</category><category>Malte-Hildigsson</category><category>ngmoco</category><category>ngmoco-sweden</category><category>sweden</category><category>Torbjørn-Lædre</category><category>torbjorn-laedre</category><category>Wille-Wintertidh</category><dc:creator><![CDATA[Ben Gilbert]]></dc:creator><pubDate>Fri, 06 Jan 2012 21:00:00 EST</pubDate></item><item><title><![CDATA[ngmoco to launch Swedish branch with former EA Easy boss Ben Cousins]]></title><link>http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/</link><guid isPermaLink="true">http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/</guid><comments>http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/06/bencousinsngmocoheaderimg530px14512.jpg" /></a></div>
When <a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/">Ben Cousins left EA Easy</a> as head of the studio earlier this year, he didn't leave a forwarding address. Cousins and his new employer revealed today his position as head of newly formed ngmoco Sweden, where he'll be leading the studio in the development of "freemium games for mobile platforms like iOS/Android" (according to <a href="http://twitter.com/#!/benjamincousins">Cousins' Twitter feed</a>). His last major project with EA was <em>Battlefield Play 4 Free</em>.<br />
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The official PR from ngmoco puts the Swedish branch in a position of support for parent company DeNA's "Mobage" social gaming platforms. And the new studios puts Cousins in a position to hire up colleagues in a part of the world ripe for the picking -- Sweden. Don't be surprised if you see some high profile ex-DICE staffers showing up at ngmoco's new Swedish office over the next few months, as we <em>totally</em> warned you.<br />
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[Image credit: <a href="http://www.flickr.com/photos/officialgdc/">OfficialGDC</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/">ngmoco to launch Swedish branch with former EA Easy boss Ben Cousins</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 21 Jun 2011 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19972468/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/06/21/ngmoco-to-launch-swedish-branch-with-former-ea-easy-boss-ben-cou/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>android</category><category>battlefield-heroes</category><category>battlefield-play-4-free</category><category>ben-cousins</category><category>DeNA</category><category>ea-dice</category><category>ea-easy</category><category>electronic-arts</category><category>mac</category><category>mobage</category><category>mobile</category><category>ngmoco</category><category>ngmoco-sweden</category><category>pc</category><category>sweden</category><dc:creator><![CDATA[Ben Gilbert]]></dc:creator><pubDate>Tue, 21 Jun 2011 11:30:00 EST</pubDate></item><item><title><![CDATA[Benjamin Cousins leaves EA ahead of Play4Free launch]]></title><link>http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/</guid><comments>http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/battlefieldplay4free.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin-bottom: 0px; width: 530px; height: 207px; " /></a></div>
Today marks the beginning of the closed beta testing process for <a href="http://www.joystiq.com/game/battlefield-play4free"><em>Battlefield Play4Free</em></a> (with an open beta <a href="http://www.joystiq.com/2011/03/02/battlefield-play4free-plans-staggered-launch-open-beta-on-april/">set to kick off</a> April 4) -- making the announcement of EA Easy boss Ben Cousins' departure all the more perplexing. Cousins recently announced his exit from the developer <a href="http://twitter.com/#!/benjamincousins/status/53001907656065024">on Twitter</a>, saying he's "very proud of what I've achieved in the last 4 years." He didn't say what his next job opportunity is, only teasing, "soon as I can, I let everyone know."<br />
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Cousins was instrumental in the development of EA's recent salvo of free-to-play titles like <em>Battlefield Heroes</em>, <em>Lord of Ultima</em> and <em>BattleForge</em>, which actually made the transition from a retail release to an F2P title. We wish Cousins the best of luck at whatever his new home may be, and hope that he continues to make things cost zero money. You're doing the Lord's work, Ben.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/">Benjamin Cousins leaves EA ahead of Play4Free launch</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 31 Mar 2011 10:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19898468/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/31/benjamin-cousins-leaves-ea-ahead-of-play4free-launch/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>battlefield-heroes</category><category>battlefield-play4free</category><category>battleforge</category><category>ben-cousins</category><category>departure</category><category>ea-easy</category><category>lord-of-ultima</category><category>pc</category><dc:creator><![CDATA[Griffin McElroy]]></dc:creator><pubDate>Thu, 31 Mar 2011 10:30:00 EST</pubDate></item><item><title><![CDATA[Battlefield Heroes is far from 'practically ruined,' GM Ben Cousins says]]></title><link>http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/</guid><comments>http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/06/bfheroes6292010530.jpg" /></a></div>
Today's GDC panel on <a href="http://www.joystiq.com/game/battlefield-heroes"><em>Battlefield Heroes</em></a> had general manager Ben Cousins rectifying the misconceptions about his studio's first free-to-play <em>Battlefield</em> game being "practically ruined." Cousins' talk centered around the allegations made by press (originating with his game's own forumgoers) that paid weapons were introduced that allegedly unbalanced the game in favor of players willing to shell out cash.<br />
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Rather than panicking and reacting directly to the loudest voices -- and perhaps some overly reactionary press -- Easy Studio instead applied math. The develoeprs noticed that, despite all the negative attention, user numbers weren't dropping. Furthermore, they took the information of their forum members and discovered that, while the average <em>BFH</em> player would spend around 25 cents per month, forum members were spending -- <em>on average</em> -- about $22 (dollars!) per month.<br />
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Moreover, the actively complaining population only made up about 2 percent of the overall player base. What Cousins' team discovered as a result is that most folks playing the game really didn't care about the introduction of the paid weapons. Cousins likened it to fancy sports equipment -- while it might impart a slight advantage to folks willing to pay, the disparity was made up for by the game's mechanics. User numbers remained consistent and, eventually, the complaints subsided.<br />
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Having established what he considers to be this working business model in <em>Heroes</em>, Cousins is confident in East Studio's next effort, <a href="http://www.joystiq.com/game/battlefield-play4free"><em>Battlefield Play4Free</em></a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/">Battlefield Heroes is far from 'practically ruined,' GM Ben Cousins says</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 03 Mar 2011 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19867205/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/03/battlefield-heroes-is-far-from-practically-ruined-gm-ben-cous/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>battlefield-heroes</category><category>ben-cousins</category><category>dice</category><category>ea</category><category>easy-studios</category><category>electronic-arts</category><category>freemium</category><category>gdc</category><category>gdc-2011</category><category>pc</category><category>play-for-free</category><dc:creator><![CDATA[Ben Gilbert]]></dc:creator><pubDate>Thu, 03 Mar 2011 19:00:00 EST</pubDate></item><item><title><![CDATA[EA: In-game ads not so hot, real money is in microtransactions]]></title><link>http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/</link><guid isPermaLink="true">http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/</guid><comments>http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/#comments</comments><description><![CDATA[<div style="text-align: center; "><a href="http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/"><img border="1" hspace="0" vspace="0" width="530" height="297" align="middle" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/12/ingame-ads-530.jpg" /></a></div>
Speaking to <a href="http://www.next-gen.biz/news/ea-in-game-ads-no-great-shakes">Edge</a>, EA's general manager of free-to-play operations, <a href="http://www.joystiq.com/tag/ben-cousins">Ben Cousins</a>, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people expected it to." Microsotransactions, on the other hand, have grown leaps and bounds, said Cousins, pointing to the king of microtransaction operations, <a href="http://joystiq.com/tag/zynga">Zynga</a>.<br />
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EA has seen this firsthand, as Cousins noted that its free-to-play <em><a href="http://joystiq.com/game/battlefield-heroes">Battlefield Heroes</a></em> has seen substantially more revenue generated by microtransactions than by advertisements. Cousins still believes that advertising can work, but said is should be "more about specific deals where you can tie the content in." Cousins pointed to the recent deal EA made with Dr. Pepper, in which players could redeem codes on soda bottles for in-game content. Still, while specific campaigns like this can work, Cousins said, generic in-game ads may soon become a thing of the past.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/">EA: In-game ads not so hot, real money is in microtransactions</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 21 Dec 2010 22:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19772391/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/12/21/ea-in-game-ads-not-so-hot-real-money-is-in-microtransactions/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ben-cousins</category><category>ea</category><category>in-game-ads</category><category>in-game-advertising</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>xbox</category><dc:creator><![CDATA[Richard Mitchell]]></dc:creator><pubDate>Tue, 21 Dec 2010 22:00:00 EST</pubDate></item><item><title><![CDATA[EA kind of announces 'new, unannounced' Battlefield game]]></title><link>http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/</link><guid isPermaLink="true">http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/</guid><comments>http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/"><img hspace="4" border="0" vspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2010/11/battlefieldlogo530pxdph.jpg" alt="" /></a></div>
According to a <a href="http://twitter.com/benjamincousins/status/29471525209">tweet</a> from Ben Cousins, general manager of EA's <a href="http://easystudios.se/">Easy</a> studio, <em>Battlefield </em>fans can start looking forward to a new entry in the franchise. Easy handles free-to-play online games for EA, such as <em>Lord of Ultima </em>and<em> <a href="http://www.joystiq.com/game/battlefield-heroes">Battlefield Heroes</a></em>, and this Friday, the studio will show its "new, unannounced" <em>Battlefield</em> game to London press for the first time, Cousins tweeted. <br />
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Given Easy's current projects, we're inclined to guess the new <em>Battlefield</em> will be another freemium entry in the online space. Of course, does it even exist? It's still "unannounced," after all -- actually, wait, wasn't that tweet kinda the announcement? We're going to need to lay down. Our brain suddenly hurts.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/">EA kind of announces 'new, unannounced' Battlefield game</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 02 Nov 2010 18:20:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19699826/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/11/02/ea-kind-of-announces-new-unannounced-battlefield-game/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>battlefield</category><category>battlefield-play4free</category><category>ben-cousins</category><category>ea</category><category>ea-easy</category><category>easy</category><category>easy-studios</category><dc:creator><![CDATA[David Hinkle]]></dc:creator><pubDate>Tue, 02 Nov 2010 18:20:00 EST</pubDate></item><item><title><![CDATA[DICE: Battlefield Heroes 'already out', closed beta to expand]]></title><link>http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/</link><guid isPermaLink="true">http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/</guid><comments>http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/casual/" rel="tag">Casual</a></p><div align="center"><a href="http://www.gamesindustry.biz/articles/battlefield-heroes-is-already-out-says-dice"><img vspace="4" hspace="0" border="1" src="http://www.blogcdn.com/www.joystiq.com/media/2008/08/gam_battlefieldheroes_490.jpg"  alt="" /></a><br /></div>
<em><a href="http://www.joystiq.com/search/?q=Battlefield%20Heroes">Battlefield Heroes</a></em> is a fairly unconventional game, especially when measured against other installments in the <em>Battlefield</em> franchise.  It's an odd chimeric blend of some of our favorite shooters, with the cartoony style and <a href="http://www.joystiq.com/2008/08/20/team-fortress-2-meet-the-sandwich/">sense of humor</a> of <em><a href="http://www.joystiq.com/search/?q=Team%20Fortress%202">Team Fortress 2</a></em>, the character advancement of <em><a href="http://www.joystiq.com/search/?q=Call%20of%20Duty%204">Call of Duty 4</a></em>, and the free-ness of <em><a href="http://www.joystiq.com/search/?q=America%27s%20Army">America's Army</a></em>. As such, one couldn't expect the game to be released in a conventional fashion. Were the title gracing store shelves, we'd half expect the discs to come not inside a box, but rather, <a href="http://en.wikipedia.org/wiki/Game_Cake">baked inside of a cake</a>.<br /><br />Unfortunately for <a href="http://www.joystiq.com/2007/03/31/earth-really-is-full-of-game-cakes/">pastry fans</a>, the title will only be <a href="http://www.joystiq.com/2008/05/13/joystiq-hands-on-battlefield-heroes/">available via digital distribution upon its release</a> -- though the term "release" seems to have come under scrutiny from Ben Cousins, executive producer for DICE, <em>Battlefield Heroes</em>' developer. According to him, the title, <a href="http://www.joystiq.com/2008/05/20/sign-ups-begin-for-the-battlefield-heroes-beta/">which is currently in closed beta</a>, <a href="http://www.gamesindustry.biz/articles/battlefield-heroes-is-already-out-says-dice">is already technically "released"</a>, and won't have the "big splash release" one expects from an Electronic Arts title. <br /><br />Cousins explained that DICE simply plans to increase <a href="http://www.battlefield-heroes.com/">the size of the closed beta</a> "to the point where every hardcore gamer in the world will probably be able to get a key if they want to," leading up to a time when <a href="http://www.joystiq.com/2008/07/29/battlefield-heroes-pushed-back-to-late-2008/">the game will eventually "sneak out."</a> We've never known a title to be well-served by a surreptitious launch, but we imagine the rules could be different <a href="http://www.joystiq.com/2008/01/21/ea-to-release-free-online-only-battlefield-heroes/">when your game costs bupkis</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/">DICE: Battlefield Heroes 'already out', closed beta to expand</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 23 Aug 2008 21:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamesindustry.biz/articles/battlefield-heroes-is-already-out-says-dice>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1293226/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/23/dice-battlefield-heroes-already-out-closed-beta-to-expand/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>battlefield-heroes</category><category>ben-cousins</category><category>closed-beta</category><category>dice</category><category>ea</category><category>Electronic-Arts</category><category>PC</category><dc:creator><![CDATA[Griffin McElroy]]></dc:creator><pubDate>Sat, 23 Aug 2008 21:00:00 EST</pubDate></item></channel></rss>