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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Halo franchise roadmap includes new trilogies and film, transmedia campaign reveals]]></title><link>http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/</link><guid isPermaLink="true">http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/</guid><comments>http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/weird-but-true/" rel="tag">Weird But True</a>, <a href="http://www.joystiq.com/category/opinions/" rel="tag">Opinions</a>, <a href="http://www.joystiq.com/category/new-in-pop-culture/" rel="tag">New In Pop Culture</a></p><div style="text-align: center; "><a href="http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/"><img border="1" hspace="0" vspace="0" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/10/haloheaderimg530px223.jpg" /></a></div>
During a panel last night at the New York Comic Con, transmedia company Starlight Runner -- a business that helps <a href="http://www.starlightrunner.com/slr_clients/microsoft">plan cross-media campaigns</a> for various properties, including Microsoft's <em><a href="http://www.joystiq.com/game/halo-combat-evolved">Halo</a></em> franchise -- gave a presentation on its work. Among the slides shown, company president and CEO Jeff Gomez previewed one that gave the audience a look at the future of <em>Halo</em>: two new trilogies starting in 2012/2013 with a major motion picture set for release by 2014.<br />
<br />
<strong>Update:</strong> Microsoft representative Ryan James contacted Joystiq to say, "We worked with Starlight in the past, but the info isn't an accurate representation of our plans for the <em>Halo</em> franchise." <br />
<br />
Starlight Runner have yet to issue any official comment on the news.<br />
<br />
[Thanks Steven!]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/">Halo franchise roadmap includes new trilogies and film, transmedia campaign reveals</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 09 Oct 2010 15:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19667658/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/10/09/halo-franchise-roadmap-includes-new-trilogies-and-film-transmed/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>343-industries</category><category>Halo</category><category>Halo-Reach</category><category>jeff-gomez</category><category>microsoft</category><category>new-york-comic-con</category><category>new-york-comic-con-2010</category><category>nycc-2010</category><category>ryan-james</category><category>starlight-runner</category><category>xbox</category><dc:creator><![CDATA[Ben Gilbert]]></dc:creator><pubDate>Sat, 09 Oct 2010 15:15:00 EST</pubDate></item></channel></rss>