The reality of the Japanese gaming market is rather grim. As the industry continues to tumble in the region, other territories like the UK are climbing the ladder. GfK-ChartTrack reveals that the British software market grew by 26 percent last year – a sharp contrast to Japan's yearly decline. It's a bit ironic to hear all this, considering that major Japanese developers are the ones making the big bucks in Britain while local companies are getting reshuffled.
In any case, growth continues to follow through into 2009 as the first five weeks of the year witnessed massive year-on-year growth for the UK. Console unit sales went up by 37 percent over that of last year and revenue is up 21 percent. This all means that the Brits have knocked Japan down into third place and are now the second largest game territory in the world – after having used Japan's own assets against them. Ouch.
Reader Comments (73)
Posted: Feb 10th 2009 8:19PM PoisonedAl said
Yeah, while being forced to play sports games is my personal hell, I would rather play a soccer video game then an American football one. At least soccer games have flow and don't stop every five seconds.
But again, I would rather chew my own arms off than play FIFA games for more then a few minutes at a time.
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But again, I would rather chew my own arms off than play FIFA games for more then a few minutes at a time.
Posted: Feb 10th 2009 7:29PM (Unverified) said
Go Brittania! Next stop: the US.
Posted: Feb 10th 2009 7:39PM rokubungi said
wow! and I liked NONE of those games
Posted: Feb 10th 2009 8:31PM PoisonedAl said
You didn't like Goldeneye?
GTFO! You do not belong here!
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GTFO! You do not belong here!
Posted: Feb 10th 2009 8:12PM (Unverified) said
This is what they get for snubbing the 360 :(
Posted: Feb 10th 2009 8:21PM PoisonedAl said
Why? The PS3 still has many of the titles the 360 has. Which ironically is why I got the 360 becuase it was cheaper, but you see my point.
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Posted: Feb 10th 2009 9:20PM Spunky Monkey 190906 said
I think thier main interest is the DS, or maybe technology has improved so much in Japan they no longer use gaming consoles like they used to :D I have yet to try that fancy toilet :P
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Posted: Feb 10th 2009 9:40PM killr0y said
I'm just curious, does UK history class teach that Great Britian handed the USA its independence or that they lost it in the Revolutionary War? Reason I ask is because I was going down some street in downtown London I noticed a plaque on a building that said it was the former residence of "Benedict Arnold, an American patriot.", which is like calling Satan God's favorite Angel.
Posted: Feb 11th 2009 12:15AM PoisonedAl said
Wow was my comment off topic! I've done been edited. Damn son.
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Posted: Feb 11th 2009 5:11AM lowey said
@Killr0y, It's not something thats really studied too much here, history is schools mainly focuses on WW2 and the likes of the slave trade (at least it did when i was doing it). There were points when they breifly mention details on the War of Independence (they possibly mix it around so not everyone is learning the same thing every year, so people may study it in more detail).
Whatever the situation though, its taught with details of us LOSING the Revolutionary War.
I dont think theres any reason for briefly studying only small aspects of the build up and then how we lost, just that Britains history is so great that they really dont have time to go into depth with alot of points as they need to cover oher things. Although we did learn about America during the early 1900's - the boom and subsequently the depression which followed (along with prohibition etc).
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Whatever the situation though, its taught with details of us LOSING the Revolutionary War.
I dont think theres any reason for briefly studying only small aspects of the build up and then how we lost, just that Britains history is so great that they really dont have time to go into depth with alot of points as they need to cover oher things. Although we did learn about America during the early 1900's - the boom and subsequently the depression which followed (along with prohibition etc).
Posted: Feb 10th 2009 10:05PM paperless said
I probably helped the statistics because even though i live in Portugal the games on the UK are much cheaper and i order them from there.
Posted: Feb 10th 2009 10:12PM paperless said
Let's take Mirror's Edge for X360 as an example:
Ordering it from Amazon.co.uk would cost me £24.72 with 20% VAT (Portugal's rate) and shipping included.
£24.72 is, at current rate, €27.84
Here in Portugal the same game goes for €64,95 = £57,66 = US$83,84
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Ordering it from Amazon.co.uk would cost me £24.72 with 20% VAT (Portugal's rate) and shipping included.
£24.72 is, at current rate, €27.84
Here in Portugal the same game goes for €64,95 = £57,66 = US$83,84
Posted: Feb 11th 2009 5:29AM (Unverified) said
Even if it was british developers making the games, it'd be american publishers getting all the profits.
Its the same with music and movies. Brits win most of the grammys, yet all the cash goes to US publishers. Loads of movies are made in the UK (and some aren't even sucky romantic comedies) yet all the cash goes to US studios.
We need to get some of the cash back to invest in our own talent.
Its the same with music and movies. Brits win most of the grammys, yet all the cash goes to US publishers. Loads of movies are made in the UK (and some aren't even sucky romantic comedies) yet all the cash goes to US studios.
We need to get some of the cash back to invest in our own talent.
Posted: Feb 11th 2009 9:18AM (Unverified) said
@ t_m
It's not cash you need, it's the talent. Yes, there are many great UK actors, but far too often the UK movies have the cinematic look of a Dr Who episode. It seems there aren't too many UK filmakers who know how to make a movie look like a big budget movie. Probably why so many of them are sucky romantic comedies.
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It's not cash you need, it's the talent. Yes, there are many great UK actors, but far too often the UK movies have the cinematic look of a Dr Who episode. It seems there aren't too many UK filmakers who know how to make a movie look like a big budget movie. Probably why so many of them are sucky romantic comedies.
Posted: Feb 12th 2009 9:26AM (Unverified) said
You mean like Ridley Scott and Tony Scott? Yeah, their movies always look low budget.
UK movies look low budget because they ARE low budget. But half the people working on Hollywood movies are british... heck, watching star wars is like watching a reunion of old english extras from my childhood tv shows... but none of the money gets plowed back into the industry.
--
I note that now Eidos has been bought by SqEnix... so even if all the game buyers and developers are in the UK, the profits are gonna be going to japan. sigh.
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UK movies look low budget because they ARE low budget. But half the people working on Hollywood movies are british... heck, watching star wars is like watching a reunion of old english extras from my childhood tv shows... but none of the money gets plowed back into the industry.
--
I note that now Eidos has been bought by SqEnix... so even if all the game buyers and developers are in the UK, the profits are gonna be going to japan. sigh.
Posted: Feb 11th 2009 7:22AM (Unverified) said
Now if only Microsoft (Rare, Lionhead) and EA (Criterion) didn't get all the money
Posted: Feb 11th 2009 12:30PM (Unverified) said
Companies trying to localise games for the UK better plan ahead. With native birth rates being very low (somewhere below 1.6 children per woman) and migrant birth rates being so much higher (1 in 5 live births in the UK are from immigrant families) they should tailor the games to be sensitive to the new emerging culture in there. Simple things like banning any images of dogs or pigs, removing references to the holocaust (for WWII games), having women dress more modestly with headscarves, adding timers for prayer 5 times a day, etc, etc. can go a long way to promoting a welcoming multicultural society.
I'm not sure that the Japanese companies will be able to adapt, but I'm sure MS/Rare, EA and others eventually will.
I'm not sure that the Japanese companies will be able to adapt, but I'm sure MS/Rare, EA and others eventually will.
Posted: Feb 11th 2009 12:24PM Railgun said
So what place is the Canadian game industry in?







