Pre-order 'Mass: We Pray' for free Dante's Inferno trailer

by JC Fletcher on Nov 20th 2009 10:40AM

We had an icky feeling when we first watched the Mass: We Pray teaser. Not because of the toll excessive devotional gameplay might take on our souls, but because we were pretty sure we were being virally marketed to in some way or another. It turns out, our unease (also felt by a few others, including The Escapist) was spot on, as We Pray has been revealed as the latest move in the Dante's Inferno marketing campaign's fight against good taste.

Clicking to pre-order the game on the website or to get a better look at the controllers, now triggers a message about heresy, along with a trailer for Dante's Inferno and a link to the Facebook app, "Go to Hell." Sorry if you were looking forward to We Pray!

[Thanks, Thomas]

Source

Tags: dantes-inferno, ea, Electronic-Arts, mass-we-pray, Microsoft, pray-works-interactive, viral-marketing, visceral-games, Xbox-360

Reader Comments (62)

.....unless your target audience is Amish.

I just have to say that all of you who keep on saying this game is a clone of God of War have some priorities to get in line. You people realize you play games that are practically clones of everything that has ever existed in gaming. Every FPS you play is a clone of games like Wolfenstein and Doom. Every RPG you play is a clone of FF. Every RTS you play is a clone of C&C. Hypocrisy is the correct term for this situation.

Every FPS since 1999 is a clone of either Halo or Half-Life.

First of all, not all games are clones. A game may use a similar basic concept, but it has the oppurtunity to distance itself from the pack. A new game mechanic, setting, or other item can do this.
Second, what if we applied this "clone" concept to real life? "Rugby? It's just a clone of football." "Biking? It's just a clone of driving." The term "clone" is used too much these days. Dante's Inferno seems to me to be a reskinned God of War, and all the demo impressions I've read have not changed that opinion.

Last: Hypocrisy is NOT the correct term. Hypocrisy is not saying one thing and doing another. It is saying something you don't actually believe in. http://en.wikipedia.org/wiki/Hypocrisy

Don't go linking wikipedia pages to me. Hypocrisy is the correct term. You BELIEVE it is a god of war clone, yet are oblivious to the countless games that can be BELIEVED to be clones. For example. You believe that this game is a direct reskin of God of War. Yet you do not believe that a game like Call Of Duty (not modern warfare) is not a reskin of Day of Defeat for Half Life. End example. It is a contradicting and hypocritical statement. So before you go trying to correct people's use of words, read into the text and understand that an original meaning of a word grows over time. Despite so, it still pertains to.

I'm amazed I didn't see that coming.

"I think Dante's Inferno has had a genius marketing campaign.
Look how many posts and comments it has got on Joystiq, far more then it ever would have had if they just did the standard thing of releasing trailers every now and then"

But all these posts and comments barely mention the game, its easy get noticed today, all you have to do is piss a group of people off, the real 'genius' marketing campaigns stray away from this.

These post's and comments wont correlate to sales, I don't know one distinguishing feature that makes this game any different from God Of War, thats what the marketing team should have done, not aim to get 15 minutes on the internet.

PS Ouch, my inbox :(