Wow, these Saw 3D advertisements sure look familiar

A pair of marketing posters for Saw 3D is under fire for ever so closely resembling PS3 advertisements you may have seen during Sony's "This is Living" campaign. We guess that's appropriate, seeing as how both the new film and the old campaign are designed to unsettle their viewers -- still, it would be difficult to argue that the Saw 3D posters' designs weren't totally yoinked from their PS3-promoting predecessors.

The first comparison shot is posted above, while another, slightly less identical pair of posters can be found after the jump. What do you think? Is this mind-theft? Or extremely coincidental individual creation?