"I don't think it does any good to publish in a congested period when everyone's putting out their shooters," Codemasters CEO Rod Cousens told Eurogamer
. Instead, you'll see the European publisher's biggest upcoming games, off-road racer Dirt 3
and serious-face shooter Operation Flashpoint: Red River
, in the second quarter of 2011. Provided next year's congested first-quarter schedule remains untouched by delays, that puts Codemasters' pair safely outside the commercial blast radius of Killzone 3
, Dead Space 2,
and likely a few months before the next Call of Duty
Whilst avoiding it on retail shelves, Cousens is taking a couple of pages from Call of Duty
's book -- fluttering in the wind, having been blown up in the library level. "We're not difficult to predict," Cousens said. "If DiRT comes out next year, GRID will come out the following year, and then DiRT will be out the year after that. So you can map us out." As Dirt
alternate, Codemasters aims to have a new F1 racing game out every year, and a new Operation Flashpoint
every other year.
The publisher hopes to provide "a new IP that sits in opposite years to each other," but as far as racing and action games go, you now know the general strategy for the next five years. By next year, we might also see where, exactly, over-the-top FPS Bodycount
* Actual video game titles.