The design comes from UbiWorkshop's Concept Lab. Ubi's Julien Cuny teased some of the possible destinations for these images: "A comic book? Animated movie? Or live-action? A novel maybe? Anime? I don't know... a boardgame? Again, it's obviously not a video game..." Obviously? Again? The only "answer" provided is, "The best Superheroes are the ones you've never heard of," which suggests that the new property is about Batman erasing the entire world's memory.
The shirt will only be offered through December 6, for $20 CAD (also about $20 USD).