Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.
"I think it'll make a person go insane," one of the testers responds.
"It's revolting. It's violent. It's everything you love in a game," the ad proclaims. "Your mom's going to hate it."
Hero Isaac Clarke returns for another heart-pounding adventure, taking the fight to the Necromorphs in this thrilling action-horror experience. New tools to gruesomely slice and dismember the Necromorphs complement Isaac's signature Plasma Cutter, empowering him as he meets new characters, explores epic Zero-G environments, and fights against a relentless necromorph onslaught. Survival isn't the only thing on Isaac's mind in Dead Space 2 â€“ this time, he calls the shots.