Sony has appended a "Holiday 2011" release date to its next-generation portable system (codename: NGP
), but hasn't offered a timetable for individual regions. Will it be a worldwide launch? Sony Computer Entertainment America CEO Jack Tretton didn't provide an answer in his interview with Engadget
, opting to pin Sony's strategy on providence.
"I know that's rather ambiguous, and that's for a reason," Tretton said. "I think our goal is always to launch holidays when the majority of sales are done. You want to have a worldwide simultaneous launch. Having said that, this'll be our sixth platform launch, and it's very difficult to have the quantities to be able to launch on a worldwide basis on the same date." Tretton noted that the goal might overshoot reality -- leading him to pare down the initial promise. "I think our goal is, we would get at least one territory out by the end of holiday 2011."
A clearer plan should become visible by fall, well after unforeseen production challenges have been dealt with. Tretton added that Sony had its challenging experience with PlayStation 3 to inform the NGP's road to mass production. "I think we'd look to avoid repeating that, but when you're dealing with new technology there are always roadblocks."