Activision: 'No new music or skateboarding games' this year
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The grim fates of True Crime and whatever installment of the Guitar Hero series that was in development are known -- but what about Activision's other perennial franchises? A few (equally grim) details surfaced during Activision's investor's call today, during which COO Thomas Tippl explained, "We will release no new music or skateboarding games" during the current calendar year.
Activision Publishing CEO Eric Hirshberg added some more insight into the company's shift away from the music genre, explaining that even though DJ Hero 2 and Guitar Hero: Warriors of Rock were well-received, "demand for peripheral-based music games declined at a dramatic pace." He continued, "Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand." However, Activision will continue to support its existing music games with DLC.
We're still left with a lot of questions, though (and we're working on the answers). For instance, what does this mean for the 3DS-bound DJ Hero 3D? What about the Tony Hawk series at large? Activision's frequently spoken about its staying power -- and if no Hawk title drops in 2011, it would be the first calendar year in the franchise's history without a new entry since 1999.
Activision Publishing CEO Eric Hirshberg added some more insight into the company's shift away from the music genre, explaining that even though DJ Hero 2 and Guitar Hero: Warriors of Rock were well-received, "demand for peripheral-based music games declined at a dramatic pace." He continued, "Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand." However, Activision will continue to support its existing music games with DLC.
We're still left with a lot of questions, though (and we're working on the answers). For instance, what does this mean for the 3DS-bound DJ Hero 3D? What about the Tony Hawk series at large? Activision's frequently spoken about its staying power -- and if no Hawk title drops in 2011, it would be the first calendar year in the franchise's history without a new entry since 1999.
Reader Comments (37)
Posted: Feb 9th 2011 5:32PM sticks said
that's a bald faced lie
Posted: Feb 9th 2011 5:34PM Fallow said
Please DJ Hero 3. Make it through this...
Everything else can go away.
Everything else can go away.
Posted: Feb 9th 2011 7:03PM SuperWoody64 said
@Fallow
I was really hoping for a back to it's roots redux of TH for the 3ds. Guess not. Knowing them they'd make it a tilty game noone wants to play anyhow.
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I was really hoping for a back to it's roots redux of TH for the 3ds. Guess not. Knowing them they'd make it a tilty game noone wants to play anyhow.
Posted: Feb 9th 2011 5:35PM psnkillstrike said
What?!?!? Is activision actually listening to us?
Oh no...they are just putting out 2 or 3 CODs a year
Rock on activision (pun intended)
Oh no...they are just putting out 2 or 3 CODs a year
Rock on activision (pun intended)
Posted: Feb 9th 2011 5:35PM VeeDeeVee said
There is a god!
Posted: Feb 9th 2011 5:35PM FriedConsole said
You can say what you want about Activision but they aren't stupid. They make business decisions that keep the money rolling in.
Posted: Feb 9th 2011 5:36PM sinewav said
Could it be that there is line that even Activision won't cross? Finally we are given some respite from another bad TH & GH. I hope this turns out to be true.
Posted: Feb 9th 2011 5:36PM MintagedVortex said
For once, Activision gets something correct.
Way to go, Bobby Tony Haywood Kotick!
Way to go, Bobby Tony Haywood Kotick!
Posted: Feb 9th 2011 5:36PM wightlight said
And the world is a better place because of it
Posted: Feb 9th 2011 5:36PM Vesuvium said
It's new like this that makes you realize how repetitive Activision's library really is. Take away Guitar Hero and skateboarding, and they're left with nothing but Wow and Call of Duty.
Pretty sad state for a publisher of their size.
Pretty sad state for a publisher of their size.
Posted: Feb 9th 2011 5:38PM BryceMeiklejohn said
@Vesuvium Yeah it would suck to only have the two games that make the most money year after year.
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Posted: Feb 9th 2011 5:39PM JaredFromJersey said
In related news Activision still has other interesting and fresh games that they can continue to cornhole into obsolescence!
Posted: Feb 9th 2011 5:39PM CasualT said
They need to do a Tony Hawk Pro Skater 1 reboot.
Posted: Feb 9th 2011 5:41PM bxgt said
Yes, lets focus our attention on destroying the fps genre this year.
Posted: Feb 9th 2011 6:10PM FriedConsole said
@bxgt
I don't play COD but there seems to be a lot of people who enjoy it because they buy it every year and then buy all the DLC. I think if those games sucked people would stop buying them like they did for Tony Hawk and Guitar Hero.
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I don't play COD but there seems to be a lot of people who enjoy it because they buy it every year and then buy all the DLC. I think if those games sucked people would stop buying them like they did for Tony Hawk and Guitar Hero.
Posted: Feb 9th 2011 6:20PM Darth Tigris said
@bxgt I was going to type a comment here but I yours is good enough. Good form.
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Posted: Feb 9th 2011 5:59PM SEGA Scream said
Your mercy is appreciated, Activision. But you can't undo the damage. The dead horse (read: the Tony Hawk series) has already been thoroughly beaten.
Posted: Feb 9th 2011 6:09PM CarlosPacheco said
wow, good job over saturating the market. The decline of "peripheral-based music games" is mainly caused by Activision pushing a new Guitar Hero every frigging year when all they could have done is release new DLC.
I expect we are under two years away from Activision doing the same to the Call of Duty franchise... Looking forward to 2013 when we'll see a new Call of Duty every 3 months.
I expect we are under two years away from Activision doing the same to the Call of Duty franchise... Looking forward to 2013 when we'll see a new Call of Duty every 3 months.
Posted: Feb 9th 2011 6:11PM RodrigoCard said
So, you destroyed the Excitement of the music genre, then move on...
Nice Activision! I love you! ¬¬
Nice Activision! I love you! ¬¬
Posted: Feb 9th 2011 6:17PM Engerz said
Well my poor wittle room can only handle so many peripherals. So thanks, Activision?
Posted: Feb 9th 2011 6:17PM OzCueball said
Hell is freezing right now.
Posted: Feb 9th 2011 6:29PM Razer922 said
If this is the end of the DJ Hero series I'm gonna be royally pissed off.
DJ Hero 2 (plus the original) was the best thing I got with my holiday money and I'm still playing it at least three times a week. Something I can't say for most other games I own (besides Fallout 3 GOTY).
And I'm only on Medium difficulty. I still have two full difficulties left.
So if we don't see a new DJ Hero in 2012 I'll be a very sad panda.
Now, as for Tony Hawk, that horse died after Underground. Probably slightly earlier but it really was finished by Underground 2. So the end of that is a big plus.
Let's just hope that EA doesn't take that as a cue to oversaturate the market with Skate titles. Three is more than enough until 2012.
DJ Hero 2 (plus the original) was the best thing I got with my holiday money and I'm still playing it at least three times a week. Something I can't say for most other games I own (besides Fallout 3 GOTY).
And I'm only on Medium difficulty. I still have two full difficulties left.
So if we don't see a new DJ Hero in 2012 I'll be a very sad panda.
Now, as for Tony Hawk, that horse died after Underground. Probably slightly earlier but it really was finished by Underground 2. So the end of that is a big plus.
Let's just hope that EA doesn't take that as a cue to oversaturate the market with Skate titles. Three is more than enough until 2012.
Posted: Feb 9th 2011 6:29PM laidback93 said
I think Activision is going to blow our minds with a new Pitfall! game.
OK, so it will probably be more COD games, but I can dream right?
OK, so it will probably be more COD games, but I can dream right?
Posted: Feb 9th 2011 6:44PM wcarnation said
The end of Guitar Hero?
Finally!
Finally!
Posted: Feb 9th 2011 7:20PM Mcmax3000 said
Wait... No music games and no skateboarding games?
Aside from MW3, what the hell are they going to release this year then?!?
Aside from MW3, what the hell are they going to release this year then?!?
Posted: Feb 9th 2011 7:40PM KiDPANDA said
they really need to pull spyro and crash licenses out of the vivendi cardboard boxes in their basement and put them to use.
Posted: Feb 9th 2011 7:56PM The Cole Train said
This will happen to Call of Duty in about 3 or 4 years. Just wait and see
Posted: Feb 9th 2011 9:01PM Fuzunga said
This is the first time in over a decade that there won't be a Tony Hawk release, right?
Posted: Feb 9th 2011 10:22PM Patricio87 said
@Fuzunga I think your right. SO sad. I bought every single one except for proving ground and any that came after that.
Loved those games :(
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Loved those games :(
Posted: Feb 9th 2011 10:54PM Bedlight said
And yet Cock A Duty lives on. I really hope the same thing happens to that in a few years. Life would be better.
But seriously though, I think we all know why this was done. So they could take some of those devs to CoD. That way instead of just having a once a year ridiculous influx of cash, it could be every 6 months! Summertime is pretty slow with games...
But seriously though, I think we all know why this was done. So they could take some of those devs to CoD. That way instead of just having a once a year ridiculous influx of cash, it could be every 6 months! Summertime is pretty slow with games...
Posted: Feb 9th 2011 11:17PM deaftly said
Dj hero has been canned officially :(
Posted: Feb 9th 2011 11:59PM beefbearsupreme said
There's no need to be dicks about this. The fact of the matter is, whether or not Neversoft ruined Guitar Hero, that people are going to lose jobs. And that's a bummer.
That being said, I have fond memories of Guitar Hero and Guitar Hero II and I'll never forget the way the developed me as a gamer and musician.
That being said, I have fond memories of Guitar Hero and Guitar Hero II and I'll never forget the way the developed me as a gamer and musician.
Posted: Feb 10th 2011 1:30AM ecco6t9 said
Good riddance.
Posted: Feb 10th 2011 1:41AM Invigilator said
No fad lasts forever.
Except Pokemon, apparently.
Except Pokemon, apparently.
Posted: Feb 10th 2011 11:00AM Keadin said
Both need a serious reinvention and the only way you can do that is if you give it a cooldown period.






