Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter replied to what it thought was a random series of letters and numbers with a Battleship joke. Unfortunately, that code turned out to be the key once used to hack the PS3 through a USB dongle. In essence, the great KB helped to spread exactly the sort of information his company's been fighting to keep secret in court.
Of course, the tweet was quickly deleted. It wasn't that severe a leak anyway, since Sony's already fixed the exploit that it used and that key isn't the one being contested in the ongoing lawsuit. The real damage here is to KB's reputation. After deleting the tweet, whichever PR person runs the account quickly dived into a relatively harmless attempt to start a "#gamingis" trend. What, no snarky comeback or humorous braggadocio, KB? And here we thought he was the Vice President of Knowing What's Up.
Reader Comments (47)
Posted: Feb 10th 2011 3:04AM vmenge said
They should have left the tweet there, as if it was on purpose :P
Posted: Feb 10th 2011 3:04AM Crunktastic said
That guy ALWAYS knows what's up. Yeesh. And he grows a mean moustache.
Posted: Feb 10th 2011 3:06AM Marshillboy said
Lol. Somebody got fired.
Posted: Feb 10th 2011 3:12AM Kevadu said
Hey, I thought the battleship joke was funny...
Posted: Feb 10th 2011 3:13AM ShadowXIII said
Its not like its a big secret anyway...that key is pretty much everywhere now.
Posted: Feb 10th 2011 3:14AM Undying said
And then Joystiq posts the code on their website.
Posted: Feb 10th 2011 3:16AM ItchyBarracuda said
It's the dongle code, not the root. Jokes on everyone else
Posted: Feb 10th 2011 3:18AM Oldtaku said
If there's anything the Joystiq forums have taught me it's that people who pass this key around are only interested in warezing as many PS3 games as they possibly can while huffing kitten paws.
I certainly hope Sony moves with all haste to take down this Butler d-bag by any legal means possible. Before he racks up any more CoD wallhax.
I certainly hope Sony moves with all haste to take down this Butler d-bag by any legal means possible. Before he racks up any more CoD wallhax.
Posted: Feb 10th 2011 3:28AM wcarnation said
Every great man has a moment of humility.
Posted: Feb 10th 2011 3:30AM Special Agent Bob said
Kevin Butler messing it's not possible stop with your lies joystiq!
Posted: Feb 10th 2011 3:37AM Desraedos said
Eh, I'll get interested in the codes when someone makes a way to grab my old saves off my dead PS3's drive. Until then... B-14.
Posted: Feb 10th 2011 4:02AM BPMOmega XBL PSN Steam said
OoOooh No! You shanked my jengaship!
Posted: Feb 10th 2011 4:08AM alcais said
Err...joystiq....should you not hide the code?
Posted: Feb 10th 2011 4:16AM Design by Adrian said
*snicker*
Posted: Feb 10th 2011 4:32AM blarty said
He should have just Tweeted back 'You may have sunk my Battleship - but here's some Chess : 'Knight to Bishop-4 - Checkmate' - Vice President of Cross Gaming Chat'
Posted: Feb 10th 2011 4:33AM Ncrdrg said
So he made a joke and people at Sony didn't seem to like it. I don't see the reason why we should make a big deal about that, honestly.
Posted: Feb 10th 2011 4:34AM huffhuffhuff said
SO ....Kevin got sued by Sony?
Posted: Feb 10th 2011 4:48AM blarty said
Also even if he hadn't have tweeted the key back, all it takes is for someone to look at the thread of twitter replies, and they'd have seen the original tweet from, exiva, the arrogant stupid modder fokker with the key in anyway.
If they weren't coming after you before, they sure as hell are now
If they weren't coming after you before, they sure as hell are now
Posted: Feb 11th 2011 3:55AM blarty said
@(Unverified) And you do realise this is Sony....
http://www.zeropaid.com/news/92536/sony-demands-ip-addresses-of-youtube-ps3-hack-viewers/
You honestly think that they're not at least considering contacting Twitter?
You really don't keep up with the news, do you?
Reply
http://www.zeropaid.com/news/92536/sony-demands-ip-addresses-of-youtube-ps3-hack-viewers/
You honestly think that they're not at least considering contacting Twitter?
You really don't keep up with the news, do you?
Posted: Feb 10th 2011 4:49AM Urbz1988 said
in the words of kevin bulter he would say: You cant always believe wat u read on the "INTERNET".
Posted: Feb 10th 2011 5:38AM ervin said
I really didn't get it... is KB responsible for anyone who tweets about the PS3? Come on people, go make something useful.
Posted: Feb 10th 2011 5:58AM prodigy69 said
Kevin Butler VP of l33t hax
Posted: Feb 10th 2011 6:04AM Gary200 said
LOL. That is funny. :p
Posted: Feb 10th 2011 9:29AM Temidien said
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Posted: Feb 10th 2011 9:43AM Saint TJ said
Even if that exploit has been patched, could it hurt their case for the fact a company rep basically promoted something similar?
Posted: Feb 10th 2011 10:44AM Leafhopper said
Dude...
Posted: Feb 10th 2011 10:50AM Keadin said
Totally understandable. A lot of marketing reps who control accounts like these don't always have the most intimate connection with the details of their product. There should always be a strong knowledge base, but I guess minute information like this gets bypassed when you've got work to do?
Posted: Feb 10th 2011 11:05AM TheDarkWayne said
I think that Kevin Butler made his battleship coordinates the same as the dongle code only makes it even MORE badass. Amirite?
Posted: Feb 10th 2011 11:22AM Lord HowitHurtz said
Why would they let an actor access to their twitter account?
Their not smart or clever....THEIR ACTORS!
Without words given to them they have nothing to say.
Posted: Feb 10th 2011 11:37AM GreenElf said
@Lord HowitHurtz
First use of 'their' is correct. All others should have been 'they're'.
http://www.better-english.com/easier/theyre.htm
Reply
First use of 'their' is correct. All others should have been 'they're'.
http://www.better-english.com/easier/theyre.htm
Posted: Feb 10th 2011 12:54PM ND92 said
How do you tell the difference between battleship and a Hacking key?
YOU DON'T.
YOU DON'T.
Posted: Feb 10th 2011 1:44PM ShingoEX said
"always saying and doing exactly the right thing for the company's image."
Since when is stealing test cars and talking down to consumers the right thing for their image?
Since when is stealing test cars and talking down to consumers the right thing for their image?
Posted: Feb 10th 2011 5:21PM iceveiled said
PR facepalm if there ever was one.
Posted: Feb 10th 2011 7:08PM AFATALERR0R said
That's lawl-ful
Posted: Feb 11th 2011 8:41PM CrashTunoku said
Joystiq is doing a lot better at spreading the code around with this article.
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