Okay, a little context. The original article presents allegations from various sources that TopWare PR contacted sites requesting review scores be raised, or threatening to blacklist them if scores weren't. Seaman responded to these allegations in several comments, in general attributing the problems to misunderstandings.
And responding to a criticism about the game's actual quality from another commenter, Seaman said that "We are trying to do a better job every time and have brought in a brand new 3D modeling, animation and CG team for the next Two Worlds game coming out in 2012."
Some companies use press releases, some companies use stage presentations. TopWare opted for the blog comment.