2K Sports distances itself from sexy Serena Williams Top Spin 4 ad

by Alexander Sliwinski on Mar 21st 2011 8:30PM

An advertisement for Top Spin 4 has made its way onto the internet, but it's not what one would call "official." Featuring Serena Williams, the ad was definitely made with 2K Sports' money and effort. We've attempted to get an official statement from 2K Sports, but the company doesn't appear to want to talk until it's eliminated every instance of the video from the internet.

The ad was originally posted on YouTube by the actress featured in the commercial -- apparently she wasn't satisfied with 2K Sports' decision to cancel the public release.

Update: 2K Sports' official statement: "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

Source: YouTube

Tags: 2k-sports, microsoft, nintendo, playstation, ps3, Rileah-Vanderbilt, serena-williams, sexy, top-spin-4, wii, xbox

Reader Comments (97)

Yeah, this definitely doesn't look like a publicity stunt :-/

@Styli I don't know about you, but I'm totally going to buy Top Spin 4 now

People need to relax. The commercial is not offensive. Girls in baithing suits oh no!

@Bat9th

I don't think people find it offensive for the way the women are dressed. I think what bothers most folks is that it has pretty much nothing to do with the game. It shows very little about the actual game.

It's more insulting to our intelligence. "Here are two scanitly clad women. Buy our game."

Plus I wasn't ever curious what the Williams' sisters ass cheeks look like.

@LazyLemming
You hit the nail on the head.

Seriously? Couldn't get Anna Kournikova?

@Goaliegeek

And there are even better looking/sexier tennis players than her.

I would no way in hell classify Serena as the world's sexiest tennis player. Maybe that was 2Ks problem with the campaign.

@Goaliegeek

I personally would have liked to see Ana Ivanovic.

@Goaliegeek Anna is cute...not sexy homey

@Goaliegeek

I think they were trying to get someone that didn't actually suck (on the tennis court, that is).

Wozniacki would have been a much better choice.

@Goaliegeek

serenas booty skirt > anna's whole existence

@Goaliegeek

I prefer Nadal.

@Goaliegeek

Kournikova? Did I fall into a time lapse and it became 2002?

@Goaliegeek

Only problem is that she's retired, if I' not mistaken....

@Goaliegeek honestly you wouldn't want Kournikova...she is sticky with hot love that is iglesias....it would take too long to dry her up and hose her down. :0. Aaaannnnddd that was the low point of all my joystiq comments....

@PedoJokerBear

Anna > ten serenas.

Please, it's not even a competition. Anna in a walker living in Florida is still hotter.

@PedoJokerBear

http://yazmar.com/wp-content/uploads/2008/10/serena-williams-co-5.jpg

really?

@Goaliegeek

Serena is hot!! I think Venus has the better body but Serena has the better face. I need to learn some genetics to make the perfect Williams sister.

@Brian Griffin

Too bad 10 Anna's couldn't play better than 1 Serena. Yeah well at least Anna's hot right? :P :)

The more you know.

@Negatron too bad Monica Seles took the knife to the back...she was a hottie back in the day. Would have LOVED to see her take on the Williams sisters. And she invented the tennis grunt. http://www.youtube.com/watch?v=QkLsXtNy6Rk

@The Wicker Man

What the hell man?

Being male, I thoroughly approve of this ad.

@Rawrnosaurous

Yeah. When I started playing this video in the room with a couple friends they looked over and were like "GO BACK!"

@Rawrnosaurous Being male, Serena Williams approves of your statement.

Sex appeal, that's sure to bring in the non-tennis loving gamers.

there are simply too many jokes.

So long as they don't start dangiling the Move controller in front of each other and pretending to eat it, I think they'll be fine.

@Ample Salty. Dear god, please make wii dare...then let miss Williams and I do a sexy commercial to promote it. Youtube gold for publisher=action with hot lady womanz for me.

The reason they pulled it is because there is very little truth in that advertising.

If she's the sexiest I'd hate to see what other female tennis players look like.

@Muscle Rider

You would also hate to hear them play tennis.

@Muscle Rider I don't want to dissapoint you.

@Muscle Rider Stop hating. Bet she looks better than any of the girls u dated. And her body is hell

@Pdablame

Her body IS hell. ;)

@Muscle Rider

Serena sounds more like a screaming banshee. every single time she hits the ball. it's quite irritating.

"...until it's eliminated every instance of the video from the internet." It's internet. So, never?

I see no Fault with this ad.

@mikemantia

i agree. i like it.

I'd hit it

If the ad was trying to be ironic it certainly succeeded.

It's pretty obvious why they pulled it...calling Serena Williams the "world's sexiest tennis player" is about as blantantly false as advertising can get. Also, the commercial was terrible.

@Putts I'd hit my tennis balls at her rack..et.

@The Wicker Man

Or tell Serena, "I wanna be your tennis ball"

@andrewpoe hey she could serve me into to her net all night long. Maybe if it gets boring her sister could join us for doubles and we could take turns serving each other until...are we talking about tennis or making love to this fine ass woman?! ;)

@The Wicker Man
I'd put my tennis on her balls if you know what I mean... amidoinitright?

@Crayola Q Pants ESQ
You don't seem to understand the dynamics of heterosexual sex.
She should put her balls on yours..and.. uhm..

@MatisyahuSerious

WINNING!

"World's sexiest tennis player"...

Uhhh I know a lot of people who would disagree with that

I guess ya'll would rather see Olive Oyl in this clip

"The world unsexiest tennis player" fixed. Watch her without all that makeup, like when she plays in tournys, and a lot of you will change your mind.
Now , if this ad had Maria Kirilenko on it... Then were talking

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Top Spin 4

2K Sports distances itself from sexy Serena Williams Top Spin 4 ad

Reader Comments (97)

Posted: Mar 21st 2011 8:34PM Styli said

Posted: Mar 21st 2011 8:49PM robob1988 said

Posted: Mar 21st 2011 8:51PM Bat9th said

Posted: Mar 22nd 2011 5:37PM LazyLemming said

Posted: Mar 23rd 2011 10:15AM (Unverified) said

Posted: Mar 21st 2011 8:34PM Goaliegeek said

Posted: Mar 21st 2011 8:57PM Mal F4cti0n said

Posted: Mar 21st 2011 9:03PM Marco le Polo said

Posted: Mar 21st 2011 9:06PM GetFamiliar757 said

Posted: Mar 21st 2011 9:16PM Uncle Jesse said

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Posted: Mar 21st 2011 10:06PM Assmar said

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Posted: Mar 22nd 2011 12:24AM The Wicker Man said

Posted: Mar 22nd 2011 12:55AM Brian Griffin said

Posted: Mar 22nd 2011 2:52AM vmenge said

Posted: Mar 22nd 2011 3:10AM FriedConsole said

Posted: Mar 22nd 2011 9:04AM Negatron said

Posted: Mar 22nd 2011 10:31AM MDizzy said

Posted: Mar 22nd 2011 1:02PM ipsum said

Posted: Mar 21st 2011 8:34PM Rawrnosaurous said

Posted: Mar 21st 2011 9:27PM Kirkpad said

Posted: Mar 22nd 2011 2:04AM Extinction said

Posted: Mar 21st 2011 8:38PM goat biscuit said

Posted: Mar 21st 2011 8:39PM Jack Kevorkian said

Posted: Mar 21st 2011 8:40PM Ample Salty said

Posted: Mar 22nd 2011 12:21AM The Wicker Man said

Posted: Mar 21st 2011 8:42PM Jason B said

Posted: Mar 21st 2011 8:44PM Muscle Rider said

Posted: Mar 21st 2011 8:51PM Papytendo said

Posted: Mar 21st 2011 9:23PM rocketsfan20 said

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Posted: Mar 22nd 2011 12:57AM Brian Griffin said

Posted: Mar 22nd 2011 4:12AM maveric101 said

Posted: Mar 21st 2011 8:47PM Unreal Armos said

Posted: Mar 21st 2011 8:48PM mikemantia said

Posted: Mar 22nd 2011 4:22AM SoCoolCurt said

Posted: Mar 21st 2011 8:51PM Bro said

Posted: Mar 21st 2011 8:51PM Rjmill27 said

Posted: Mar 21st 2011 8:52PM Putts said

Posted: Mar 21st 2011 8:59PM The Wicker Man said

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