Zynga has kicked off its latest cross-promotion, teaming up
with the eccentric Lady Gaga for the launch of her latest album, "Born This Way." They've created a Gaga-themed farm in the enormously popular social game, FarmVille
. Rather than rearing funky livestock, though, players will have a chance to listen to a handful of tracks from the album before launch on May 23.
And if that tickles your fancy, you'll be glad to know that Gaga's farm is currently live on Facebook
, anxiously awaiting your arrival. Beyond early access to her next album, the promotion extends to Zynga's game cards as well, with folks purchasing $25 cards via Best Buy stores (online and off) -- between now and June 11 -- receiving a free digital copy of "Born This Way."