As part of its announcement of a "strategic realignment
" of internal studios, THQ revealed that it has no current plans to continue the MX vs ATV franchise
. In addition to moving away from movie licenses and children's games, THQ has "decided not to actively pursue further development of the MX vs. ATV
franchise at this time."
The latest game in the series, MX vs ATV Alive
, was recently referred to
as a "noble," though failed "experiment" by THQ CEO Brian Farrell. It was released as a budget title, with THQ pinning its hopes on high sales and an aggressive DLC strategy. Sales -- and thus, DLC purchases -- were below THQ's expectations.