"Welcome to the big leagues Eric -- I know you're new in the job but someone should have told you this is an competitive industry.Me-ow. With comments like that, we can't help but think this could all be a marketing ploy inspired by The Real Housewives of New Jersey. We'll know when Hirshberg responds by putting on a cocktail dress and flipping a table in a fancy restaurant.
"You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
EA and Activision's cat fight gets seriously insulting
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EA and Activision have been circling each other like feral cats since EA CEO John Riccitiello said he wanted to see Call of Duty "rot from the core" in June. Activision's Eric Hirshberg responded at Gamescom with no response, saying competition is healthy and mudslinging rhetoric is "bad for the industry." EA's corporate spokesman Jeff Brown agrees with Hirshberg by disagreeing, as he had this to say in response:
Reader Comments (168)
Posted: Aug 19th 2011 9:04PM CaptainProtonX said
Yeah. That picture isn't offensive in the least bit.
Posted: Aug 19th 2011 9:08PM The Cole Train said
@CaptainProtonX
Says the guy who has Picard flipping us all off. Oh the irony.
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Says the guy who has Picard flipping us all off. Oh the irony.
Posted: Aug 19th 2011 9:15PM CaptainProtonX said
@The Cole Train
It greatly suits my personality.
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It greatly suits my personality.
Posted: Aug 19th 2011 11:42PM Morisato13 said
@CaptainProtonX
I love it... two of the biggest companies in the gaming industry with the worst business models for gamers going head to head against each other. Hopefully both will learn that gamers want new stuff and stop churning out a repackaged game of last year's model.
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I love it... two of the biggest companies in the gaming industry with the worst business models for gamers going head to head against each other. Hopefully both will learn that gamers want new stuff and stop churning out a repackaged game of last year's model.
Posted: Aug 20th 2011 4:47AM kentuckyfried said
@ColdHeat
I'm committing myself to not buying any map packs for mw3. That's a first baby step in the process.
NONE of these map packs have been any good starting from COD4's...
(I don't speak on behalf of anybody playing zombies though).
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I'm committing myself to not buying any map packs for mw3. That's a first baby step in the process.
NONE of these map packs have been any good starting from COD4's...
(I don't speak on behalf of anybody playing zombies though).
Posted: Aug 20th 2011 8:09PM Chareth Cutestory said
@Dickhole Pasta
To be fair, and to this Jeff Brown fellow's point, Activision does have a history of doing just that.
Toys'r'us is currently trying to unload all of those bundles of peripheral laden Tony Hawk, Guitar Hero and DJ Hero games for $10 a pop. $10! I'd say that's a pretty good indication that Activision was releasing a lot of games that no one wanted.
That said, neither BF or MW really compare to the exploitation that Tony Hawk and the musical "Hero" games suffered.
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To be fair, and to this Jeff Brown fellow's point, Activision does have a history of doing just that.
Toys'r'us is currently trying to unload all of those bundles of peripheral laden Tony Hawk, Guitar Hero and DJ Hero games for $10 a pop. $10! I'd say that's a pretty good indication that Activision was releasing a lot of games that no one wanted.
That said, neither BF or MW really compare to the exploitation that Tony Hawk and the musical "Hero" games suffered.
Posted: Aug 19th 2011 9:04PM GuardianLegend said
"If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
^^ I don't understand what this means. Is he saying it's not possible? Because I'm pretty sure Tony Hawk and Guitar Hero are all visible in the game stores I go to...
^^ I don't understand what this means. Is he saying it's not possible? Because I'm pretty sure Tony Hawk and Guitar Hero are all visible in the game stores I go to...
Posted: Aug 19th 2011 9:05PM GTThaAceman said
@GuardianLegend THey may be but once their sold out they are not getting restocked because activision decided to can the GH series and suspended the Tony Hawk Series indefinately.
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Posted: Aug 19th 2011 10:05PM OnToGloryReturns said
@GuardianLegend
he's basically saying that when you keep copy n' pasting a franchise the way Activision does year after year after year you kill a franchise.
At least EA has invested in new tech and more dynamic game mechanics, so has Ubisoft w/GRFS
COD was played out at MW2, only the sheep flock to it now
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he's basically saying that when you keep copy n' pasting a franchise the way Activision does year after year after year you kill a franchise.
At least EA has invested in new tech and more dynamic game mechanics, so has Ubisoft w/GRFS
COD was played out at MW2, only the sheep flock to it now
Posted: Aug 20th 2011 12:04AM Stevetrop Man of Mystery said
@OnToGloryReturns
That's funny because in many ways that's what I feel EA is doing with the madden franchise. They add new additions here and there but with out competition there is no real inventiveness to the NFL franchise. I am sure that if multiple NFL franchises were still going we would see new things done to the football series that EA would never just think up themselves.
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That's funny because in many ways that's what I feel EA is doing with the madden franchise. They add new additions here and there but with out competition there is no real inventiveness to the NFL franchise. I am sure that if multiple NFL franchises were still going we would see new things done to the football series that EA would never just think up themselves.
Posted: Aug 20th 2011 2:38AM GuardianLegend2 said
@GTThaAceman
Activision isn't making any new Guitar Hero games, but I'm pretty confident they are still manufacturing new game discs and selling them to retailers if they are asked for.
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Activision isn't making any new Guitar Hero games, but I'm pretty confident they are still manufacturing new game discs and selling them to retailers if they are asked for.
Posted: Aug 20th 2011 3:09AM Brian Griffin said
@OnToGloryReturns
Some people actually have fun playing some of the games in question without being "sheep," but thanks.
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Some people actually have fun playing some of the games in question without being "sheep," but thanks.
Posted: Aug 20th 2011 9:58AM OnToGloryReturns said
@Stevetrop Man of Mystery
100% correct
except I wasn't talking about Madden
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100% correct
except I wasn't talking about Madden
Posted: Aug 20th 2011 11:32AM jtsuth said
@OnToGloryReturns
'COD was played out at MW2, only the sheep flock to it now'
How can you be so self righteous as to state that everyone playing COD is a sheep? You show in that obviously ignorant and baseless comment that you think you know it all. Why is it a bad thing to enjoy a video game that has been labeled the 'black sheep' by gaming snobs like yourself? If you don't like the game then don't play the game but your type should learn to just shut their mouth when it comes to your opinions about it because it doesn't matter. It's a matter of opinion, not fact.
I play COD casually because I enjoy it. I am planning on getting the next one this fall. I plan on getting Battlefield 3 and expect a superior single playing experience from it. I am also going to buy whatever else I feel is worth my cash - Skyrim, GOW3, Uncharted 3, Resistance 3, Deus Ex, Rage, Need For Speed - The Run and countless others I don't recall. See, I make good money and feel that IF it's worth it to ME to pay for the 200th iteration of a game series, that is my right as a consumer and my own damn business. It doesn't make me a sheep any more than it makes you a sheep to sit on your high horse with all the other haters and talk down to others when a game doesn't match your personal tastes. Why put other people down for their own tastes that differ from yours? It's senseless and shows extreme ignorance.
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'COD was played out at MW2, only the sheep flock to it now'
How can you be so self righteous as to state that everyone playing COD is a sheep? You show in that obviously ignorant and baseless comment that you think you know it all. Why is it a bad thing to enjoy a video game that has been labeled the 'black sheep' by gaming snobs like yourself? If you don't like the game then don't play the game but your type should learn to just shut their mouth when it comes to your opinions about it because it doesn't matter. It's a matter of opinion, not fact.
I play COD casually because I enjoy it. I am planning on getting the next one this fall. I plan on getting Battlefield 3 and expect a superior single playing experience from it. I am also going to buy whatever else I feel is worth my cash - Skyrim, GOW3, Uncharted 3, Resistance 3, Deus Ex, Rage, Need For Speed - The Run and countless others I don't recall. See, I make good money and feel that IF it's worth it to ME to pay for the 200th iteration of a game series, that is my right as a consumer and my own damn business. It doesn't make me a sheep any more than it makes you a sheep to sit on your high horse with all the other haters and talk down to others when a game doesn't match your personal tastes. Why put other people down for their own tastes that differ from yours? It's senseless and shows extreme ignorance.
Posted: Aug 19th 2011 9:05PM BrianH said
For some reason, i feel happy that i have no idea where the pic in this story is from.
Posted: Aug 19th 2011 9:27PM Marco le Polo said
@BrianH
ditto.
I feel dumber just looking at the picture. Imagine what it would be like to watch the entirety of where ever that came from.
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ditto.
I feel dumber just looking at the picture. Imagine what it would be like to watch the entirety of where ever that came from.
Posted: Aug 19th 2011 10:45PM Alex Trebek said
@Marco le Polo
It looked like something so stupid that it had to be related to the "Real Housewives of [Insert City Here]." So I quickly went to Google, and searched "real housewives rage" and I found another picture of this woman. Bravo, Alex, bravo.
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It looked like something so stupid that it had to be related to the "Real Housewives of [Insert City Here]." So I quickly went to Google, and searched "real housewives rage" and I found another picture of this woman. Bravo, Alex, bravo.
Posted: Aug 19th 2011 10:53PM Alex Trebek said
@Alex Trebek
http://www.youtube.com/watch?v=OXCet3ekQ0E
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http://www.youtube.com/watch?v=OXCet3ekQ0E
Posted: Aug 19th 2011 11:15PM nightripper said
@Alex Trebek ha ha I would never watch a stupid ass show like that what a bunch of morons
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Posted: Aug 19th 2011 9:05PM Schlecht said
So does this mean I'm allowed to officially call it "Tony Hawk-ing" a series instead of Sonic-ing?
Posted: Aug 20th 2011 8:13PM Chareth Cutestory said
@F1shBone
The trouble there is that Mario is successful, even with garbage like Mario Party.
Meanwhile, the Tony Hawk games are doing 900s in their grave, right next to all those copies of the 2600 ET game.
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The trouble there is that Mario is successful, even with garbage like Mario Party.
Meanwhile, the Tony Hawk games are doing 900s in their grave, right next to all those copies of the 2600 ET game.
Posted: Aug 19th 2011 9:05PM Beastcake said
SICK BURN.
Posted: Aug 19th 2011 9:05PM Slixshot said
EA has been putting out FANTASTIC games, but their spokesmen and PR are total douches. Also, this is a message directly to EA: Nobody likes origin, so give Battlefield and all the great games you have back to Steam. Thanks :D
Posted: Aug 19th 2011 9:50PM mikemyerz666 said
@Slixshot EA the people that don't like Origin are users of Steam. Anyone that didn't/doesn't use steam doesn't give a shit.
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Posted: Aug 19th 2011 10:08PM EuroScept1C said
@Slixshot If the game won't be eventually at origin ( impossible ), I'd prefer nowhere to be. I'd like it pure clean as diamond ( 'cause it's diamond in a poor package ).
Anyway, lastly I hear good comments about BF's system ( battlelog, servers, origin etc ).
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Anyway, lastly I hear good comments about BF's system ( battlelog, servers, origin etc ).
Posted: Aug 19th 2011 10:30PM The Aquacharger said
@mikemyerz666
I use steam and I don't care it's on Origin. Origin uses less resources in the background then steam does.
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I use steam and I don't care it's on Origin. Origin uses less resources in the background then steam does.
Posted: Aug 19th 2011 11:17PM nightripper said
@Slixshot I don't care about BF3 not being on steam since I am buying the game at the store anyway makes no difference to me
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Posted: Aug 19th 2011 11:22PM nightripper said
@Slixshot I use Steam as well but, I don't really care about Steam not carrying it just buy it from the store or even amazon it's way overblown.
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Posted: Aug 20th 2011 3:54AM Xero Theory said
@nightripper Don't you still have to install Origin to play it? For all the server access and everything? And it seems to me that EA has bought into all the hype BF3 is getting (not that it is unjust hype but yeah) and they think that the game will be successful no matter what. This dude from EA is stupid if he thinks that BF3 will outsell MW3, which means in the end Activision still comes out ahead in this "competitive market". I hope BF3 will be as good as it looks, but I highly doubt it will surpass COD in sales any time soon.
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Posted: Aug 19th 2011 9:05PM darkbunny157 said
As much as I despise Activision, I tend to agree with Eric Hirshberg in this situation. Why not just let the game speak for itself when it comes out? I'm sure Battlefield 3 will win over tons of fans, but someone from EA badmouthing Modern Warfare 3 without provocation is pretty classless.
Posted: Aug 19th 2011 9:23PM pickupdoctor said
@darkbunny157
Have you even seen what EA did with Battlefield 3? The reason he is talking so much smack is because Battlefiled 3 is grabbing all kinds of awards. I wish them both all the best, and I do hope Battlefiled does really well, because competition = innovation. I am sick and tired to seeing every game trying to mimic MW franchise, it is time we get something different.
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Have you even seen what EA did with Battlefield 3? The reason he is talking so much smack is because Battlefiled 3 is grabbing all kinds of awards. I wish them both all the best, and I do hope Battlefiled does really well, because competition = innovation. I am sick and tired to seeing every game trying to mimic MW franchise, it is time we get something different.
Posted: Aug 19th 2011 9:45PM copa said
@darkbunny157
I'm getting a little sick of EA taking their victory laps before they've even proven they can be a major player in the military shooter space.
They are rolling out Project Ten Dollar for Battlefield 3, railroading their customers into Origin, and taking juvenile cheapshots at Activision instead of focusing on their game.
In short, they are acting like they are the entrenched leader in this space instead of the scrappy up-and-comer.
Arkham City, Uncharted 3, Gears of War, and Skyrim are going to keep me very, very busy this fall. I think I can wait on Battlefield 3 until next year, and see if they get their act together.
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I'm getting a little sick of EA taking their victory laps before they've even proven they can be a major player in the military shooter space.
They are rolling out Project Ten Dollar for Battlefield 3, railroading their customers into Origin, and taking juvenile cheapshots at Activision instead of focusing on their game.
In short, they are acting like they are the entrenched leader in this space instead of the scrappy up-and-comer.
Arkham City, Uncharted 3, Gears of War, and Skyrim are going to keep me very, very busy this fall. I think I can wait on Battlefield 3 until next year, and see if they get their act together.
Posted: Aug 19th 2011 9:52PM Fire Walk With Me said
@copa every battlefield is already better than the past 3 CODs. he knows his game is made of magic and is excited about it. It wont beat COD in sales but he is right it will take away a good deal of marketshare.
Everyone on Steam will be purchasing it in one way or another as well.
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Everyone on Steam will be purchasing it in one way or another as well.
Posted: Aug 19th 2011 10:22PM Spunky Monkey 190906 said
@copa
I also think Battlefield is a better all round game, Call of Duty's arcadey element has kind of lost me. It still has superb factors, but its mass warfare I want and I thought MAG would deliver that, it slightly did, Homefront did a better job of it and on top of them all sits Battlefield.
To be honest, if and when Timesplitters comes out, should it be as awesome as it used to be, I don't think I'll have mouch reason to touch any other arcade shooter :/
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I also think Battlefield is a better all round game, Call of Duty's arcadey element has kind of lost me. It still has superb factors, but its mass warfare I want and I thought MAG would deliver that, it slightly did, Homefront did a better job of it and on top of them all sits Battlefield.
To be honest, if and when Timesplitters comes out, should it be as awesome as it used to be, I don't think I'll have mouch reason to touch any other arcade shooter :/
Posted: Aug 19th 2011 10:23PM blackangel209 said
@darkbunny157 EA's own people are starting to be like the CoD fanboys that everyone says ruined gaming.
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Posted: Aug 19th 2011 11:25PM nightripper said
@copa battlefield bad company 2 in my opinion was much better then mw2 and black ops the single player was better and bad company's multiplayer didn't have a bunch of losers who run around and don't play as a team or cheaters all over either.
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Posted: Aug 20th 2011 4:00AM Xero Theory said
@nightripper The point of COD isn't teamwork that's why people don't do it. The people who buy COD aren't buying it for the online teamwork they're buying it to feel like the most badass dude to ever pick up the controller. The people who buy BF are the type who like objective based game play so it's completely different. Not to mention I've played my fair share of BF games where people are trying to lone wolf it and/or don't have a mic or the ability to follow a plan and end up ruining it for everyone on their team, where as I've never had that problem in COD because it doesn't matter. If you have a group of people who can work well together and like to play objective team based games BF all the way. If you don't have that or just like being able to roll over people on your own COD it is.
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Posted: Aug 20th 2011 10:13AM ComedyInK said
@copa
"I'm getting a little sick of EA taking their victory laps before they've even proven they can be a major player in the military shooter space."
I think you are forgetting about Battlefield 2, Vietnam, and !942. We already know what they are capable of.
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"I'm getting a little sick of EA taking their victory laps before they've even proven they can be a major player in the military shooter space."
I think you are forgetting about Battlefield 2, Vietnam, and !942. We already know what they are capable of.







