EA's CFO Eric Brown announced at the Citi 2011 Tech Conference today that Battlefield 3 has already racked up 1.25 million pre-orders, putting it "well ahead" of the previous Battlefield title, Bad Company 2, at the same time leading up to launch. Over ten times more, in fact.
That game sold 2.3 million copies in the first month of release, and has sold over 9 million copies according to the most recent financial reports. Presumably, Battlefield 3 is on track to do even better than that. Brown said that EA expects to make full use of "the advantage of a two-and-a-half week early launch window versus our competitor," Activision's Call of Duty: Modern Warfare 3.
Brown also spoke about pre-orders for EA's other big release this fall, Star Wars: The Old Republic, though declined to provide actual numbers. Star Wars: The Old Republic will have a smaller marketing budget than Battlefield 3 at launch, and EA expects to support it over a longer length of time. Brown said that SW:TOR would have "a different spend curve," -- so far, that demand "is tracking consistent with our expectations."
Reader Comments (76)
Posted: Sep 7th 2011 8:48PM Wizardsofwaverly said
This reminds me that I need to pre order it. Day 1 buy
Posted: Sep 7th 2011 9:34PM ItsameMatt03 said
@Wizardsofwaverly
I'm not pre-ordering this, but I do hope I get it for Christmas. I've got my own money already laid down on Halo CE Anniversary, MW3, and Elder Scrolls V. The wife won't let me pre-order anything else.
Reply
I'm not pre-ordering this, but I do hope I get it for Christmas. I've got my own money already laid down on Halo CE Anniversary, MW3, and Elder Scrolls V. The wife won't let me pre-order anything else.
Posted: Sep 7th 2011 9:36PM kentuckyfried said
@Wizardsofwaverly
Me neither. I don't know what I'm waiting for.
Reply
Me neither. I don't know what I'm waiting for.
Posted: Sep 7th 2011 8:50PM 880Cloud088 said
I'm not saying this in a fanboy way at all but can anyone tell me where I can find the numbers for MW3?
Posted: Sep 7th 2011 8:53PM The Aquacharger said
@880Cloud088
We wont get any official numbers untill the games have launched and the end of that month. This is just EA early posting numbers to put fear into Activision.
Reply
We wont get any official numbers untill the games have launched and the end of that month. This is just EA early posting numbers to put fear into Activision.
Posted: Sep 7th 2011 8:57PM The Only Bobby Kotick Fan said
@880Cloud088
You can find them here. http://www.vgchartz.com/preorders.php
Bobby's ahead, per usual.
Reply
You can find them here. http://www.vgchartz.com/preorders.php
Bobby's ahead, per usual.
Posted: Sep 7th 2011 10:03PM This Little Man Says His Name Is said
@The Only Bobby Kotick Fan
vgchartz is not based on factual information so no you can not find numbers there.
Reply
vgchartz is not based on factual information so no you can not find numbers there.
Posted: Sep 7th 2011 8:52PM The Aquacharger said
I'm not sure gimping SWTOR's markerting is too good of an idea. While everyoen who plays MMOs knows about it, you might be able to get in people who haven't played an MMO since say SWG.
Posted: Sep 7th 2011 10:19PM 880Cloud088 said
Thanks man. And it is pretty wired seeing U3 so far down. But then again I'm preording soon so plus 1
Reply
Posted: Sep 7th 2011 9:01PM Marco le Polo said
Well I still have yet to preorder it, but I'm going to preorder it so let me fix the headline.
"Battlefield 3 preorders over 1.25 million +1 already, beating Bad Company 2"
"Battlefield 3 preorders over 1.25 million +1 already, beating Bad Company 2"
Posted: Sep 7th 2011 9:01PM TARHEEL77 said
Posted: Sep 7th 2011 9:01PM BoBsS said
Numbers could be significantly higher if pre-orders where available from Steam.
.... just saying.
.... just saying.
Posted: Sep 7th 2011 9:38PM PointlessPuppies said
@BoBsS
Indeed. It's just EA shooting themselves on the foot trying to have their cake and eat it too. With non-Steam exclusivity the only thing they're doing is ensuring MW will beat them in sales PC-wise. And since BF3's main platform is the PC, it makes the decision all the more baffling.
Reply
Indeed. It's just EA shooting themselves on the foot trying to have their cake and eat it too. With non-Steam exclusivity the only thing they're doing is ensuring MW will beat them in sales PC-wise. And since BF3's main platform is the PC, it makes the decision all the more baffling.
Posted: Sep 7th 2011 9:03PM APCMice said
I plan to pre order SWTOR, but I'm still deciding on Battlefield 3. Yes I know that sounds odd but Origin totally messed up my BF3 plans. If SWTOR requires the Origin client to run as well I'll probably just forget about pre ordering that as well.
Posted: Sep 7th 2011 9:10PM Veteran Gear said
Posted: Sep 7th 2011 9:18PM The Aquacharger said
@Veteran Gear
I always hear VGchartz is never accurate. I dunno hwo accurate those claims are though.
Reply
I always hear VGchartz is never accurate. I dunno hwo accurate those claims are though.
Posted: Sep 7th 2011 10:04PM This Little Man Says His Name Is said
@Veteran Gear
vgchartz makes up numbers.
Reply
vgchartz makes up numbers.
Posted: Sep 7th 2011 9:13PM MW49350 said
Yet, somehow, I think Modern Warfare 3 is still going to sell better...
Posted: Sep 7th 2011 9:17PM Rofler said
Only 1 million? Still won't beat MW3 so pass. I will get Gears 3 instead.
Posted: Sep 7th 2011 9:53PM ItsameMatt03 said
@Rofler
MW3 has much higher pre-orders sales right now. Don't be an ass.
Reply
MW3 has much higher pre-orders sales right now. Don't be an ass.
Posted: Sep 7th 2011 9:22PM Martyrdom said
@gklfdsa0
Is that a dolphin?
Is that a dolphin?
Posted: Sep 7th 2011 9:26PM ansalon929 said
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I think so
Posted: Sep 7th 2011 9:30PM ansalon929 said
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Reply
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Posted: Sep 7th 2011 9:27PM The Aquacharger said
@Martyrdom
It's penis also welcomes you.
It's penis also welcomes you.
Posted: Sep 7th 2011 9:27PM ansalon929 said
@Martyrdom
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I think so
Posted: Sep 7th 2011 9:31PM The angry pro consumer gaming ga said
I preordered this MONTHS ago, I can not wait to play this. Hell I even bought my brother a copy of BFBC on the PS3 so that he will buy BF3 for that system since he games mostly on the 360 and I got rid of mine.
Posted: Sep 7th 2011 9:36PM ItsameMatt03 said
@The angry pro consumer gaming ga
You can never resist the urge to bring some sort of bias/fanboyism into your comments, can you? You are so pathetic.
Reply
You can never resist the urge to bring some sort of bias/fanboyism into your comments, can you? You are so pathetic.
Posted: Sep 7th 2011 9:45PM The angry pro consumer gaming ga said
@ItsameMatt03 Coming from you, that's like the kettle calling the pot.....
Also my name has "pro consumer" which MS is most definitely not, Sony isn't much better but they just happen to be the lesser of two evils.
Reply
Also my name has "pro consumer" which MS is most definitely not, Sony isn't much better but they just happen to be the lesser of two evils.
Posted: Sep 7th 2011 9:56PM ItsameMatt03 said
@The angry pro consumer gaming ga
Not really. Unlike you, I'm more a fan for the games, and I'll play anything regardless of what company's game device it's available on.
Reply
Not really. Unlike you, I'm more a fan for the games, and I'll play anything regardless of what company's game device it's available on.
Posted: Sep 7th 2011 11:52PM (Unverified) said
@The angry pro consumer gaming ga
apple< MS SONY NINTENDO ANDROID
Reply
apple< MS SONY NINTENDO ANDROID
Posted: Sep 8th 2011 12:30PM Johnnynumber5 is powered by cell said
@ItsameMatt
You are so full of it dude. You are a massive fanboy of Nintendo & MS and one of the biggest Playstation trolls on this site. Don't even try to pretend your impartial.
Reply
You are so full of it dude. You are a massive fanboy of Nintendo & MS and one of the biggest Playstation trolls on this site. Don't even try to pretend your impartial.
Posted: Sep 7th 2011 9:32PM ItsameMatt03 said
@gklfdsa0
I'll have a large with sausage, onions, and mushrooms with some grated parmesan cheese. And add an order of cheese sticks.
Oh...I mis-read that. Well, +1 for the dolphin even through you are a spambot.
I'll have a large with sausage, onions, and mushrooms with some grated parmesan cheese. And add an order of cheese sticks.
Oh...I mis-read that. Well, +1 for the dolphin even through you are a spambot.
Posted: Sep 7th 2011 9:37PM kentuckyfried said
@gklfdsa0
F u c k you and the dolphin you rode in on!
F u c k you and the dolphin you rode in on!
Posted: Sep 7th 2011 9:40PM MLC said
I've had B3 pre-ordered for a while now. Can't wait for the beta this month!
Posted: Sep 7th 2011 9:55PM ProfessorBonkle said
I'm still trying to decide whether to get this or not. The PC version is out of the question for me as I'm sure mine wouldn't be able to run it that well and I don't have the funds to invest in upgrading. Is anyone else here planning on getting this for the consoles? Would it still be a worthy purchase? I mean I know it's going to be a lesser experience than the pc version but honestly I have no issues with a 24 player count (That's about the highest I have played online anyway) and not super ultra good graphics as long as it's still a fun experience.Help me out here internet hive mind!
Posted: Sep 9th 2011 2:46PM decypherSMC said
@ProfessorBonkle Bad Company 2 still looks pretty good on console and that was the last game, so I presume this will still be a pretty good improvement on that, maybe not PC quality, but I think the gameplay and destruction and Rush mode is more than enough reason to pick this up.
Reply
Posted: Sep 7th 2011 9:59PM (Unverified) said
If Bad Compnay 2 is so popular still, THEN WHY HAVENT DICE FIXED IT YET? There are still so many bugs in that game it drives me crazy. Most of the time they cant even get which team won the round correct, and dont even get me started on hit detection!
I'm pretty positive DICE hires their network engineers off of craigslist.
I'm pretty positive DICE hires their network engineers off of craigslist.
Posted: Sep 7th 2011 10:01PM WigglesPNG said
ahhh won't the little kids that play CoD be so upset they wasted $60
Posted: Sep 7th 2011 10:26PM 880Cloud088 said
@WigglesPNG Could say the same about all the BF3 fanboys/trolls who are only buying it cus hatin on MW3 is cool.
Reply
Posted: Sep 8th 2011 7:27AM stellarkyle said
@880Cloud088 Ha, people aren't buying BF3 just because they hate MW3. They're buying it because they want to play an epic game... Some people actually like when games get new and better engines =P
Reply
Posted: Sep 8th 2011 8:54AM StarcasM said
@stellarkyle
c'mon, stop fronting.. There's a LOT of Hate for MW3 from BF3 fanboys.. http://www.joystiq.com/2011/09/07/activision-wins-ruling-regains-control-of-modernwarfare3-com/
To sit on a name and spew Pro BF3 propaganda?? That's UP there in Hate!
Truth be told, that right there stopped me from pre-ordering BF3. It's bad enough to sit on the name, but to direct you to BF3 stuff?? FAIL.
I'll wait till it drops in price, which should be sooner than later to compete with MW3.. In fact, I'm getting that MW3 360 as well as the Hardened Ed. -Just like I did with MW2..
Oh, for the record, BFBC2 wasn't bad until seeing whole teams of snipers or medics.. But the sound effects Kill MW...
Reply
c'mon, stop fronting.. There's a LOT of Hate for MW3 from BF3 fanboys.. http://www.joystiq.com/2011/09/07/activision-wins-ruling-regains-control-of-modernwarfare3-com/
To sit on a name and spew Pro BF3 propaganda?? That's UP there in Hate!
Truth be told, that right there stopped me from pre-ordering BF3. It's bad enough to sit on the name, but to direct you to BF3 stuff?? FAIL.
I'll wait till it drops in price, which should be sooner than later to compete with MW3.. In fact, I'm getting that MW3 360 as well as the Hardened Ed. -Just like I did with MW2..
Oh, for the record, BFBC2 wasn't bad until seeing whole teams of snipers or medics.. But the sound effects Kill MW...







