Talk about your qwik turnaround. Netflix CEO Reed Hastings announced this morning that Netflix
won't split into two separate services as planned. The news comes less than a month after the company's stock went into freefall
following its announced split
into disc-based and streaming entities named Qwikster and Netflix, respectively.
"It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVD," Hasting wrote on the company's official blog
this morning. "This means no change: one website, one account, one password... in other words, no Qwikster."
There is no update on Netflix's desire to enter the video game rental space
in Hastings' post. We are currently following up with the company to find out if those plans have changed too.
: A Netflix spokesperson tells the New York Times
that the company has yet to determine whether it will move forward with the video game rental plan.