Rovio marketing man Peter "We're totally worth more than $1.2 billion
" Vesterbacka announced plans to open a retail store in China. MCV
reports the company is making the move due to the vast amount of unlicensed Angry Birds
products being sold in the country. Rovio plans to copy items it sees in the market and officially sell them in its retail locations. It's estimated the company could generate $100 million in sales from Angry Birds
in China this year.
Meanwhile, the Angry Birds
phenomenon rolls along, with the Guardian
reporting the game has been downloaded 500 million times. "This is a fantastic landmark achievement for us, and we're extremely delighted to see such an incredible amount of people enjoying our games," said Mikael Hed, chief executive at Rovio, debatably using the plural there, given the success of its back catalog
Rovio, beyond product tie-ins, is currently working on an Angry Birds movie
and hoping to really fling foul amounts of cash into corporate coffers when it goes public next year.