US retail tracking group NPD previously stated dance game sales were up 326 percent in 2011 over the prior year. During Black Friday week, the Just Dance franchise sold over a million units, with Ubisoft stating it held 76 percent market share on dance games.
Just as a reminder, the Just Dance franchise includes: Just Dance 3, Just Dance 2, Just Dance, Just Dance Summer Party, Just Dance Kids 2, Just Dance Kids, Michael Jackson: The Experience, The Black Eyed Peas Experience and ABBA You Can Dance.
Don't be surprised if Just Dance 4 hits the scene in 2012, along with (at least) two other spin-offs.
Just Dance 3 is the best-selling U.S. game on the Kinect™ for Xbox 360®, Nintendo Wii™, and PlayStation® Move for PlayStation®3 for December 2011
SAN FRANCISCO – January 13, 2012 – Today, Ubisoft announced that, according to internal estimates, Just Dance 3 sold through more than 7 million units since its release, bringing total sell-through of the Just Dance franchise to more than 25 million units worldwide. Launched in October, Just Dance 3 has consistently been in the top five video game sales charts in both the U.S. (NPD) and Europe (GfK Chart Track).
"It's quite a feat that Just Dance 3 beat out all competition to be the No. 1 game on all motion-controlled platforms for the month of December," said Tony Key, senior vice president sales and marketing at Ubisoft. "The Just Dance franchise continues to be the game of choice for consumers around the world looking for games with great music and fun dance moves."
Ubisoft expanded its dance game offerings throughout this fiscal year with the release of ABBA You Can Dance, The Black Eyed Peas Experience, Michael Jackson the Experience, and The Smurfs Dance Party.
For more information about Just Dance, please visit: www.justdancegame.com.