A new Forbes feature details just how Remedy got Death Rally to take off. The developer spent only $10,000 on marketing, the article notes -- $5,000 on PR, and $5,000 on a FreeAppADay offer. Two months later, the price dropped to $0.99, at which point the game hit a worldwide #1 on the App Store.
Then the game went free, and any losses have been offset by in-app purchases.
The rest of the story is familiar for iOS hits -- frequent updates and expansions, and a potential Android release. Remedy EVP Aki Järvilehto told Forbes that he estimated Android gamesto generate roughly 30% of the revenue of the same iPhone game.