Electronic Arts just announced during its E3 press conference that it has entered into a multi-year, multi-product deal with the UFC
... so, what happened to THQ? Turns out the financially troubled
publisher answered our query quite quickly. Electronic Arts obtained the publishing rights from THQ for an "undisclosed cash payment."
"We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We would like to thank UFC for their great support and partnership and wish EA all the best moving forward."