CBS will team up with Zynga to produce a pilot for a primetime gameshow based on the mobile game Draw Something
. CBS beat a number of other networks in a bidding war to take on the Sony Pictures Television, Embassy Row, and Ryan Seacrest Productions project.
Ryan Seacrest, Michael Davies, and RSP CEO Adam Sher are teaming up as executive producers on the project. The show has players and celebrities use their drawing skills to win money. Seacrest's website added that "viewers at home will also be able play along and compete with for prizes using phones and tablets, ushering in a new era in game show viewing."
Seacrest is not anticipated to be the host of the show, according to Variety