It's an adorable take on (part of) the Kickstarter concept called "Ninostarter," in which Namco will add more items to the Wizard's Edition as more people pre-order it from Club Namco. You can track the progress of each "goal" at the Ninostarter website. The promotion (and Wizard's Edition pre-orders) will end August 31.
Wizard's Edition Pre-order Window Comes to an End on August 31st in North America
NAMCO BANDAI Games America Inc. is giving JRPG fans the opportunity to add additional bonus items to the recently announced Ni no Kuni: Wrath of the White Witch™ – Wizard's Edition through a program called Ninostarter!
Ninostarter is an exclusive North American crowd sourcing initiative where NAMCO BANDAI Games America will harness the enthusiasm of Ni no Kuni: Wrath of the White Witch fans to unlock additional items that will be included in the North American Wizard's Edition when the game ships on January 22, 2013.
Ninostarter works by tracking the number of Wizard's Edition preorders being placed exclusively on www.clubNamco.com; as the Wizard's Edition pre-order numbers rise, additional Wizard's Edition items will be unlocked when pre-established levels of preorders are reached. Fans will have to act fast to unlock additional items in the Wizard's Edition as clubNamco.com will stop taking pre-orders for the Wizard's Edition on August 31, 2012 in North America.
Ni no Kuni: Wrath of the White Witch is an epic tale of a boy name Oliver travelling between two worlds on a noble quest to save his mother. The game is developed by the critically acclaimed Japanese development studio, LEVEL-5 (Professor Layton video game series). Ni no Kuni: Wrath of the White Witch features animations and cut-scenes produced and supervised by the legendary Japanese animation company, Studio Ghibli, (My Neighbor Totoro, Spirited Away) and features music scored by the world-renowned composer Joe Hisaishi.