"Having something post-ship is absolutely essential," BioWare director of online development Fernando Melo told an audience at GDC Europe today, during his discussion of day-one DLC, online passes and long-term monetization. Shipping DLC on the day of launch is essential from a business standpoint – Dragon Age: Origins
, for example, saw 53 percent of all of its paid DLC transactions solely from sales of its day-one DLC packs, The Stone Prisoner and Warden's Keep.
This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins
, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins
has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins
Melo stressed the importance of day-one DLC from a business standpoint for any developer. Launch day sees the highest number of players and offers the widest possibility for catching long-term, continuously paying players, he said.