If you're holding out on a Vita until the price goes down, you may be holding out for a while. Speaking to Eurogamer at Gamescom, SCE Worldwide Studios president Shuhei Yoshida that the price will not go down this year. "It's too early," he said. Sony engineers are working on "cost reduction," which Yoshida said takes time.
"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting," Yoshida said. "But this year we are trying to add value by creating different types of bundles," like the LittleBigPlanet PS Vita bundle announced at Gamescom. "That's affordable for people who are looking for a good deal."