reportedly paid between $20-$25 million for "mid-core" developer A Bit Lucky, a pair of sources familiar with the deal tell Bloomberg
. Zynga announced the acquisition
of the developer a couple days ago, part of an initiative by the publisher to create deeper gameplay experiences that are attractive to a wide range of players, but can also be enjoyed by core gamers.
Also revealed in the past 24 hours: Wilson Kriegel, former chief revenue officer of Draw Something
studio OMGPOP, has left the company. Zynga acquired the studio only a half year ago for $200 million