Dead Island is famous for having arguably the most dramatic, memorable advertisement of 2011, with its backward, slow-mo gore fest featuring an undead child. With Dead Island: Riptide, the marketing team is taking a decidedly different approach: They've decided on "No Room in Hell," a rap music video from in-game character Sam B, featuring real-life artist Chamillionaire.
In the Dead Island universe, Sam B is a one-hit wonder for his song "Who Do You Voodoo, Bitch?" and "No Room in Hell" is the last single he recorded before traveling to the Royal Palms Resort Hotel on Banoi. Considering what went down on the island when he got there, his fake record label fears this might very well be his last single, ever.
Having survived the ordeals of the zombie infestation on the once beautiful island resort of Banoi, our group of survivors thought they had finally found a safe place to escape from this terrifying nightmare. But they were wrong. Shortly after the battle-hardened team had landed their helicopter on a military ship, a furious storm hits and havoc quickly spreads on board. Suddenly they find themselves struggling for their lives again with all hope drowning in the rising waves.