Microsoft doesn't view Valve as a competitor in the console universe, Microsoft President of Interactive Entertainment Business Don Mattrick said during Microsoft's TechForum
. Valve is "doing some innovative stuff," Mattrick says, but when it comes to direct competition, "no."
"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," Mattrick says.
Valve boss Gabe Newell recently noted that Apple is the Steam Box
's biggest threat, since it already controls such a large portion of the market with the App Store. Nat Brown
, the man who gave the original Xbox its name and former Microsoft leader, also sees Apple's potential to own the console game.
"Apple, if it chooses to do so, will simply kill PlayStation, Wii U and Xbox by introducing an open 30 percent-cut app/game ecosystem for Apple TV," Brown writes
Valve's foray into the console space includes an emphasis on cheap, in-home streaming systems
. Valve's PC distribution client, Steam, launched its Linux service
in February and during that month it claimed 2.02 percent
of all Steam users. By comparison, Mac users accounted for 3.07 percent in February.