PopCap's PAX East
booth was carnival-themed this year, and featured a magician that decided to attempt a "social experiment" Saturday. Stepping down from the small stage, he instructed the crowd to gather closely around the Plants vs Zombies
developer's booth, then stood among them. After a brief explanation, he incited a loud, manufactured applause from the crowd before taking the stage and starting his short, but charming routine.
The magician believed that by kicking off the presentation with a cheering crowd, those passing by would naturally stop and join the audience. He was right; the video above shows a few folks gathering near our spot on the left side of the stage, but the total crowd gathering around the booth might have doubled in size from the time before the enigmatic performer began his instructions.