Sony just announced the PlayStation 4 launches at $399/€399/£349. Sony previously pinned the console for 'holiday 2013,' and that's the same window the company kept to in today's price announcement at its E3 conference.
Earlier today, Microsoft announced
the Xbox One launches this November at $100 higher than the PS4. Another difference between the two consoles was revealed this evening, with Sony stating the PS4 will place "no restrictions"
on used games, unlike the Xbox One.