The US Patent and Trademark Office has approved the trademark "candy" for publication for King, the developer of the hit free-to-play match three game, Candy Crush Saga
. King filed an application with the USPTO
for the trademark in February 2013, which was updated last week to note its approval for publication by the examining attorney. If it's published without opposition, the trademark grants King the exclusive use of the term "candy" in video game and clothing products.
Once published, the public (namely, developers of games and apps that use the word "candy") has 30 days to issue a statement of opposition to the trademark office before a certificate of registration is handed to King.
The phenomenon isn't new, as another social games developer threw its weight around with its seemingly broad trademarked terms: Zynga sent cease-and-desist letters to developers like Blingville LLC
for the use of its now-trademarked suffix "ville
" in 2011 and 2012, respectively.