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Nielsen: In-game ads increase real-world sales

We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA...

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Xbox Live deal of the week: NBA Live 09 subscription

So what if we've known about this week's Xbox Live Deal of the Week -- NBA Live 09's downloadable "Live 365" feature -- for, oh, say, three weeks now? That doesn't make it any less rebateful at 560 ($7), down from the usual 800 ($10). What does, however, make the now bargain-priced content less...

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Where's his fizz? Bow Wow challenges gamers as April's celeb gamer

Hulk-loving artist, Shad Gregory Moss (aka, Bow Wow) is challenging gamers as April's Xbox Game With Fame celebrity. NBA Live 09 fans are invited to go up against the Tokyo Drift survivor today at 5:00PM ET on Xbox Live. If you're up to the task, make sure to add the Gamertag Bow Wow GWF --...

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Shipping this week: Earth shattering edition

We mean the headline literally, you see, because this week's marquee title (arguably) is Fracture. You may recall Fracture as the earth molding third person shooter from LucasArts. If you don't remember it -- and we wouldn't blame you -- there's a demo of the game available on Xbox Live...

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Deals: Mercenaries 2 for $45, free gift card with 360 and more

As is customary every Sunday, we diligently looked through the Sunday retail ads on the search for Xbox 360 related deals, discounts and offers. So here you go shoppers, enjoy the money savings fruit of our ad searching labor. Starting off with Best Buy, they're giving away a free RC Centaur tank...

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European PSN releases for September 18th

That's more like it. Have you noticed that we haven't been moaning about European PSN releases for a little while? That's because SCEE has clearly stepped up their game. Big releases are nigh-on simultaneous and demos and add-ons are rarely late, either. Being a European is pretty good this week,...

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Dem-o-matic: Guitar Hero Aerosmith and NBA Live 09

The whole point of Guitar Hero Aerosmith is to give you a taste of what it would be like to be part of the seminal classic rock band. So, what would a taste of a taste of Aerosmith be (besides bitter with a hint of copper)? That's right: A demo for the game, now available on Xbox Live, including...

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Overheard@E3: The wisdom of Bill Walton

At their conference yesterday, EA invited NBA hall-of-famer Bill Walton onstage to help them show off NBA Live '09 and its Dynamic Player DNA, and ended up stealing the show. Peter Moore, who also hammed it up with Natalie Gulbis, kept saying that Walton had gone off script, and that must be true...

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E308: NBA Live 09 'Player DNA'

EA Sports head marketing ninja, Peter Moore, has announced Dynamic Player DNA for NBA Live '09, which will update player attributes on a daily basis for connected consoles. Dynamic DNA also changes player attributes when trades are completed that takes the player's new surroundings into account...

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Joystiq hands-on: EA Sports All-Play

"All-Play" is the new brand of Wii-exclusive EA Sports titles that takes the publisher's perennial franchises and simplifies them in ways that make the games accessible to, well ... all. It's the obvious direction to take, as the changes in the Wii versions of EA Sports' games continue to...

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