Pixeljam has 30 hours to raise $110,000 on its Kickstarter
for Dino Run 2
. The page already has 1,550 backers and $65,000 – but its goal is $175,000. Pixeljam co-founder Miles Tilmann knows that getting funded at this point is a long (long) shot, but still, he's optimistic.
"The logic centers in my brain say 'Signs Point To No,' but fortunately there's a lot more to the cosmos than the perception of a single person, or even a large group of people," Tilmann says. "Stranger things have certainly happened, and I've seen similar turnarounds in sporting events, telethons and of course Kickstarter campaigns. So, it's not over til it's over. We do not intend to throw in the towel until the very end."
Plenty of Kickstarter projects
have reached the same point as Pixeljam – just hours left to raise a ridiculous amount of cash – and they end up calling it quits, canceling the project early. Not Dino Run 2
, Tilmann says:
"I'm not really sure what the advantage is to canceling a project, except for freeing yourself from the obligation to promote it. We've put so much into this campaign, it would be a total disservice to ourselves, fans, backers and supporters to pull the plug. Like I implied before, statistical outliers are inevitable, and we have the same chance of becoming one as anybody else. Possibly more so. We have a pretty large following for the original Dino Run
, and it could just be they are all the type of lazybones who doesn't take action until someone is blasting a horn in their face to get up off their butt. The final 48 hours of a campaign tend to be that horn."
Make that the final 29 hours.