NPD's industry analyst, Anita Frazier, says that 50% of girls between 2 and 14 years old still play with "traditional" items like "dolls, plush, and arts & crafts" in this digital age. She notes that the growth in use of social networking and virtual world sites by women should be recognized by manufacturers who, you know, want money from the ladies.
NPD: Girls increasingly becoming gamers
NPD's industry analyst, Anita Frazier, says that 50% of girls between 2 and 14 years old still play with "traditional" items like "dolls, plush, and arts & crafts" in this digital age. She notes that the growth in use of social networking and virtual world sites by women should be recognized by manufacturers who, you know, want money from the ladies.
Are the Rock Band 2 instruments really quieter? (A semi-scientific study)

Harmonix has claimed that Rock Band 2 will have "quieter and more natural feeling drum pads" and guitars with "quieter buttons" than their original Rock Band counterparts.
Hypothesis
Rock Band 2 instruments are quieter than their original Rock Band counterparts.
Continue reading for our experimental method and results!
Continue reading Are the Rock Band 2 instruments really quieter? (A semi-scientific study)
Study: Gamers not interested in MMO subscriptions
Another part of the study found that, of the non-MMO players polled, 14% would be interested to play if they could play for free, whereas only 2% of that group was interested in subscription-based MMOs. As we always caution, studies generally aren't worth more than the pixels they're displayed on (unless it's a nice monitor, then they're probably worth less). In a recent polling at Joystiq HQ, games that are "free to play" were also seven times more likely to grab our attention than games that weren't free.
Said Director of Broadband and Gaming Yuanzhe (Michael) Cai: "World of Warcraft, with over 10 million players, exceeded expectations for subscription-based MMORPGs, but it's unlikely any other publishers will achieve the same in the near term using a subscription model." Of course, that's kind of a no-brainer even for WoW's competitors.
[Via Eurogamer]
Nielsen: Wii usage is second to Xbox 360
The Nielsen study, conducted between April 2007 and February 2008, lumps all that data into one pool, so it's not hard to see where some issues might lie. It would certainly be interesting to see monthly breakdowns and observe if the Wii and PS3 received noticeable usage increases once high-profile games started showing up during Holiday '07. We also wonder what effect usage of console Blu-ray or DVD functionality had on the data. But what we're actually most curious about, is where the PS2 would be had it been incorporated into the data?
Update: Nielsen amended its 27+ data, apparently the Xbox 360 and PS3 info was accidentally reversed for the demographic; fixed image to match.
Source: How much use does Wii get?
Source: Correction
[Via GameDaily, Thanks Master X]
Research: Game addicts show traits of autism
The scientists don't believe these people have Aspergers, but "share some of the same characteristics because they find it easier to empathize with computer systems than other people." They say professions like engineers, mathematicians and computer scientists are closer to the non-empathizing end of the spectrum, but Aspergers is much farther along that line. Their main point is their research supports the idea that those heavily involved in game playing may be nearer to the autistic spectrum disorders than those who don't play at all -- and here we thought it just meant they were nearer to nerd spectrum disorders.
Science says: Game violence makes players relax
The link between playing violent games and short-term increases in amorphous measures of "aggression" has been well-established by science. Or has it? Develop takes note of a new study being presented today that shows gamers tended to feel more relaxed after some good, old-fashioned online gaming.The Middlesex University researchers studied 292 World of Warcraft players, asking them to fill out personality and aggression surveys before and after a two-hour play session. The results showed "higher levels of relaxation before and after playing the game," researcher Jane Barnett said, though she added that the results "did very much depend on personality type."
Barnett said she hopes the study will lead to a questionnaire that can identify "the type of gamer who is likely to transfer their online aggression into everyday life." Probably the same type of gamer who'd transfer their love of Pac-Man to a career in competitive eating, if we had to guess.
NPD: 72% of US played games in '07, online gaming still 'small'
Overall though, NPD's data shows online gaming is still "small compared to offline gaming." Only 13% of online gamers spend 20 hours or more per week playing. Online gaming is also currently driven by kids, with 40% of online gamers being under the age of 18. Interestingly, according to NPD's data, multiple console ownership in the US is very low. Only 3% of respondents said they owned two current gen consoles (yes, that includes Wii), while only 2% owned all three.
New book seeks to clear up game violence debate
It's not hard to find studies and media reports both for and against the damning effects of video game violence on children, but a new book coming out in April seems to be attempting to forge a new, more reasonable middle ground in the debate. Grand Theft Childhood is based on a June 2007 study in which the book's authors studied over 1,200 middle-schoolers in two states . Rather than trying to measure levels of "aggression" or map brain activity, the study asked the students to fill out surveys on their gameplay habits. The results found that while a large majority of students played violent games, most played "to get their anger out."The authors say their research is different because they went in with no preconceived notions. "When we began our research, we didn't fully grasp how politicized and emotional this topic was," said Dr. Cheryl K. Olsen in an interview with The Game Couch. "It may take a new generation of researchers and advocates, open to both pros and cons of video games (and who've played video games themselves!), to start truly productive discussions." Let's hope they hurry. We can't take many more screaming matches.
Science says: FPS players enjoy getting shot
Intuitively, winning at a video game should be more fun than losing, right? Thankfully, science is around to show us exactly how our intuition is totally wrong. According to a study in the February issue of science journal Emotion, "the wounding and death of the player's own character may increase some aspect of positive emotion."The study also found that students that scored higher on a common test for "psychoticism" experienced less anxiety when shooting opponents. So the next time you enjoy fragging an opponent in Halo 3, remember ... there is a good chance you are psychotic!
[Via GameCritics. Photo Credit]
TV report: video games 'normalize' killing
We had trouble finding studies from all the universities they cited and certainly none of them are recent publications (the above Indiana University brains scans come from a 2006 report), so why report on this now? Enter Dr. Greg Snyder, a psychologist at Omaha's Children's Hospital.
After citing three university studies that only go so far as to conclude games can desensitize children to violence, the report then inserts the following quote from Snyder: "The more normal it is, the more likely it is they're going to activate or engage in those behaviors when provoked or even unprovoked." Though we're not trying to discredit his opinion, the evidence presented in the report does not lean towards that conclusion (although, given the report's structure, that's what the reader is led to believe).
After contacting a doctor for one side of the argument, does KETV find an equally reputable contrasting viewpoint? No -- or at least, there's no indication that gaming researchers or industry officials such as the ESRB or ESA were reached for contact. Said the report, "the video game industry notes that the research also finds that teenagers have similar responses to violence in movies or TV" (no studies or quotes are cited). Instead, those that provide the counterpoint quotes include two teenagers playing Gears of War and a manager of general operations for Gamers in Omaha -- not two sources likely to be held in the same regard as a psychologist.
[Thanks to everyone who sent this in!]
Study: A Wii bit of practice before surgery is good
Surgeons who did an hour of gaming scored nearly 50% higher on tool control and overall performance in a virtual reality simulator. The Wii's Marble Mania was particularly effective due to the controlled movements necessary -- ironically, Trauma Center isn't mentioned at all. The researchers will present at the Medicine Meets Virtual Reality conference later in January.
NPD study: Video games are family activity and stress reducer

The full release from NPD can be found after the break. Hardcore gamers were found to be squarely in the male 18-34 range and spend "significant amounts of time and money to gaming." The report states that consumers are fickle and that the lighter gamers have many options distracting them and their free time. NPD says the industry must compel those people to stay with gaming and the rewards will be great. We're pretty sure every major casual games company swimming in their money bin of cash has figured this out already.
[Via Press Release]
Continue reading NPD study: Video games are family activity and stress reducer
Study shows that parents avoid playing video games with their kids
The results of a poll released by the Associated Press and AOL Games show that 43% of parents never join or even watch their children playing video games. The AP's coverage is peppered with the oh-so-normal parental sound-bytes in response to gaming, calling it a waste of time, and claiming that the violence and obsession are unhealthy for young kids.
What we don't get is if the parents are so concerned over what their kids are playing, then why aren't they paying closer attention? It seems that John Davison's latest venture couldn't come soon enough.
Full disclosure: AOL owns Weblogs, Inc., which in turn owns Joystiq. Joystiq, in turn, pwns.
[Thanks, Jan]
Really obvious study alert: MMOs make you lose sleep
*cue cheesy infomercial music*Hey, YOU! Tired of using common sense and personal experience to confirm really obvious assertions? Then you should try science. Yes, through use of our patented scientific method, science will have your theories looking less questionable and more sound in no time.
Just look at this study from Syracuse University Psychology Professor Joshua Smyth. At first all four groups of gamers look exactly the same. But just apply the magic of science and you'll see that the group playing MMO Dark Age of Camelot spent on average twice as long with the game on a weekly basis, resulting in "significantly lower overall health and poorer sleep." Once again, science improves our lives by confirming something that every gamer already knows.
Remember, that's science: Confirming observations since ancient Egypt.
Study: More Xbox 360 achievements = better reviews, more sales
We're hesitant to conclude that the number of achievements is a causality for gamer enjoyment, although we know of a few people who swear by their gamerscore (and a handful of games whose sales, but not necessarily reviews, were greatly increased because of their achievements). We wonder if the correlation is instead a sign that developers who spend more time ensuring the quality of their games also extend that hard-work towards the achievements, as well. If Valve's The Orange Box sells a bajillion copies, it's not necessarily because it has 99 ways to up your gamerscore.




























