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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Dr. Greg Zeschuk matches genre to gravity with video game beer pairings]]></title><link>http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/</link><guid isPermaLink="true">http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/</guid><comments>http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/#comments</comments><description><![CDATA[<div style="text-align: center;"> <a href="http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/"><img alt="Dr Greg Zeschuk matches genre to gravity with video game beer pairings" data-src-height="352" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/01/gregjesterkingbrewery.png" /></a></div>For those of us older than our local legal drinking age, playing the right game with the right beer is a pretty difficult combination to beat. Finding the <em>most correct</em> pairing of game and brew, however, can be more difficult than it might seem at first blush.<br /><br />That's why we've asked BioWare co-founder and artisan beer aficionado <a href="http://www.joystiq.com/tag/greg-zeschuk">Dr. Greg Zeschuk</a> for his advice on the most appropriate beer/genre pairings. Having <a href="http://www.joystiq.com/2012/09/18/bioware-co-founders-greg-zeschuk-ray-muzyka-retiring-from-indus/">left the video gaming industry</a> last September after 20 years at the helm of such games as <em>Mass Effect</em> and <em>Dragon Age: Origins</em>, Zeschuk has since dedicated his time to telling the story of America's flourishing craft beer scene, and the passionate people that make it what it is.<br /><br />The result of his efforts, a documentary webseries called <em><a href="http://www.thebeerdiaries.tv/">The Beer Diaries</a></em>, premiered its first episode at Austin's Alamo Drafthouse earlier this week. We caught up with Dr. Zeschuk that morning to talk about, among other things, pairing beer with games.<p><a href="http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/" rel="bookmark">Continue reading <em>Dr. Greg Zeschuk matches genre to gravity with video game beer pairings</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/">Dr. Greg Zeschuk matches genre to gravity with video game beer pairings</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 01 Feb 2013 18:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20444735/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/02/01/dr-greg-zeschuk-matches-genre-to-gravity-with-video-game-beer-p/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>beer</category><category>beer-pairings</category><category>bioware</category><category>craft-beer</category><category>greg-zeschuk</category><category>microbrew</category><category>microbreweries</category><category>the-beer-diaries</category><dc:creator><![CDATA[Jordan Mallory]]></dc:creator><pubDate>Fri, 01 Feb 2013 18:00:00 EST</pubDate></item><item><title><![CDATA[Runner2 development fueled by 744 beers (so far)]]></title><link>http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/</link><guid isPermaLink="true">http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/</guid><comments>http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/#comments</comments><description><![CDATA[<center> <a href="http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2012/03/beercount314.jpg" vspace="4" /></a></center>How do I know? I consulted the "beer count" note on the title screen of the in-progress build I played. Gaijin Games has implemented a counter to track the number of beers drank by the team during development of <a href="http://joystiq.com/game/runner-2"><em>Runner2: Future Legend of Rhythm Alien</em></a>. Eventually, it'll be automated -- and keeping track live even after the game is released -- but for now it's a manually updated spreadsheet.<br /><br />"We have a whole system," co-director Alex Neuse told me. "We have a spreadsheet; we're thinking of developing an iPhone app just to use internally. Then if you drink wine or something, we have a conversion, so it converts it to beers for the beer count." There was talk of a bottle opener that automatically logs every cap it opens.<br /><br />At this point I began to think that I was being told a very fanciful tale about programmers drinking programmatically, but Neuse assured me otherwise. "We are completely serious about this. This is a real thing."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/">Runner2 development fueled by 744 beers (so far)</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 14 Mar 2012 17:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20192816/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/03/14/runner2-development-fueled-by-744-beers-so-far/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>beer</category><category>beer-count</category><category>gaijin-games</category><category>playstation</category><category>ps3</category><category>runner-2</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Wed, 14 Mar 2012 17:30:00 EST</pubDate></item><item><title><![CDATA[The Gamerator: An arcade cabinet with a built-in tap and refrigerator]]></title><link>http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/</link><guid isPermaLink="true">http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/</guid><comments>http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/#comments</comments><description><![CDATA[<div style="text-align: center; "><a href="http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/"><img border="0" hspace="0" vspace="0" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/02/gamthegamerator530.jpg" /></a></div>
What's better than having absolute, unrestricted access to two of life's greatest pleasures? We'll tell you: When both of those pleasures are combined into a single, brilliant machine. The Custom Bar Guys have created just such a mash-up with <a href="http://www.thegamerator.com/index.htm">The Gamerator</a>: An arcade cabinet that contains a refrigerated chamber, in which you can store a pony keg of your favorite beer. You can hook said keg up to a built-in tap, and enjoy a frosty beverage while playing one of the machine's 100 emulated arcade classics. We guess you could enjoy several beverages, though after a while, that's going to throw off your Sinistar game.<br />
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It will run you $3,500, which is a substantial sum of money. However, we're talking about an arcade cabinet with cupholders and a built-in tap, upon which you can actually play <em>Root Beer Tapper</em>. We dare you to find a better way to spend three-and-a-half Gs.<br type="_moz" /><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/">The Gamerator: An arcade cabinet with a built-in tap and refrigerator</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 12 Feb 2011 02:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19840753/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/02/12/the-gamerator-an-arcade-cabinet-with-a-built-in-tap-and-refrige/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>arcade</category><category>arcade-cabinet</category><category>beer</category><category>drinking</category><category>mod</category><category>the-custom-bar-guys</category><category>the-gamerator</category><dc:creator><![CDATA[Griffin McElroy]]></dc:creator><pubDate>Sat, 12 Feb 2011 02:00:00 EST</pubDate></item><item><title><![CDATA[Oh, Canada Wii's home and native land]]></title><link>http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/</link><guid isPermaLink="true">http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/</guid><comments>http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/wii/" rel="tag">Nintendo Wii</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><div align="center"><a href="http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080826/wii_million_080826/20080826/"><img vspace="4" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2008/08/canadians.jpg" /></a></div>
Hey, grab a Molson<a href="http://en.wikipedia.org/wiki/Molson_Canadian"> </a>and pull up a comfortable ice block and listen up. The AP is <a href="http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080826/wii_million_080826/20080826/">reporting</a> that the Wii has become the first system to reach a million units sold in Canada. That's like one system for every two people or so you've got up there, eh? We're guessing it's because the pearly white exterior of the system matches the decor of your igloos (not to mention the polar bears roaming around outside).<br /><br />According to NPD statistics, the Wii has sold 1,060,000 Candian units through July, meaning the upcoming Wii version of <a href="http://www.joystiq.com/2008/05/16/blue-jackets-nash-to-front-nhl-2k9/"><em>NHL 2K9</em></a> can count on at least 1.5 million sales up there in the frozen North (some Canadians will buy an extra copy for their pet moose, you see). Microsoft and Sony are rumored to be planning competing lumberjack simulations and marketing tie-ins with popular maple syrup makers to increase their systems' appeal to the Canadian market, but as the Quebecois say, this might be "trop peu, trop tard."<br /><br />(Apologies to all Canadians, who we're sure are too polite and respectful to get mad about this, right?)<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/">Oh, Canada Wii's home and native land</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 26 Aug 2008 13:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080826/wii_million_080826/20080826/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1295407/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/26/oh-canada-wiis-home-and-native-land/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>beer</category><category>canada</category><category>canuck</category><category>cold</category><category>eh</category><category>french</category><category>frozen</category><category>hockey</category><category>ice</category><category>maple syrup</category><category>MapleSyrup</category><category>nhl2k9</category><category>sales</category><category>wii</category><dc:creator><![CDATA[Kyle Orland]]></dc:creator><pubDate>Tue, 26 Aug 2008 13:30:00 EST</pubDate></item><item><title><![CDATA[Get your dri... er, game on with the Stella Artois PSP]]></title><link>http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/</link><guid isPermaLink="true">http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/</guid><comments>http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/psp/" rel="tag">Sony PSP</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><div align="center"><a href="http://www.ibelieveinadv.com/2008/08/stella-artois-psp/"><img vspace="4" hspace="0" border="0" src="http://www.blogcdn.com/www.joystiq.com/media/2008/08/stella_psp.jpg" alt="" /></a><br /></div>
Nothing goes together like drinking brewskis and the PlayStation Portable, right? Apparently, that goes doubly so if you're a sales representative in the land down under. Stella Artois is the number one international draught beer, but they haven't cracked the Australian market. So, instead of sending boring brochures and glossy guides down to the land of Oz, they sent 50 custom-made <a href="http://www.ibelieveinadv.com/2008/08/stella-artois-psp/">Stella-branded PSPs</a> to the sales teams.<br /><br />Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wi-fi built-in, they can download updated beer data when they aren't playing <a href="http://www.joystiq.com/2008/02/28/metareview-god-of-war-chains-of-olympus-psp/"><em>God of War: Chains of Olympus</em></a> or listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. We wonder how long it'll be before one of these babies is up on eBay.<br /><br />[Thanks, Dan]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/">Get your dri... er, game on with the Stella Artois PSP</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 26 Aug 2008 06:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.ibelieveinadv.com/2008/08/stella-artois-psp/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1294945/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/08/26/get-your-dri-er-game-on-with-the-stella-artois-psp/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>beer</category><category>Fosters</category><category>PSP</category><category>sales</category><category>Stella-Artois</category><category>Stelle</category><dc:creator><![CDATA[Kevin Kelly]]></dc:creator><pubDate>Tue, 26 Aug 2008 06:00:00 EST</pubDate></item><item><title><![CDATA[These 1ups taste like beer]]></title><link>http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/</link><guid isPermaLink="true">http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/</guid><comments>http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/fan-stuff/" rel="tag">Fan stuff</a></p><div style="text-align: center;"><a href="http://www.flickr.com/photos/tlman/sets/72157605246659458/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.joystiq.com/media/2008/05/1_up_beer_mugs_cs0526.jpg" alt="" /></a></div>
What better way to test your drinking limits than with a 1up stein? This way, if you drink too much, you'll have an extra life stored away that you can make use of.* <br /><br />It's too bad, then, that these nifty mugs aren't available to the public. Designed as a gift for <span style="font-style: italic;">Die Krieger des Lichts</span> clients, only a select few will ever get their hands on these limited edition steins. Yet, if you <span style="font-style: italic;">do</span> manage to nab one somewhere, somehow, we recommend skipping the beer and trying out some <a href="http://www.joystiq.com/2008/02/26/a-real-mario-party-with-drinks-to-match/">Mario themed drinks</a> insead.<br /><br />Prost!<br /><br /><em>*Note: Seriously, drink responsibly and legally. This public service announcement was brought to you by DS Fanboy.</em><br /><br />[Via <a href="http://technabob.com/blog/2008/05/25/1up-beer-mugs-bring-extra-lives-extra-brewskis/">Technabob</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/">These 1ups taste like beer</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 26 May 2008 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.flickr.com/photos/tlman/sets/72157605246659458/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1205925/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/05/26/these-1ups-taste-like-beer/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>1up</category><category>1up-mushroom</category><category>beer</category><category>beer-mug</category><category>beer-stein</category><category>die-kreiger-des-lichts</category><category>mug</category><category>stein</category><dc:creator><![CDATA[Candace Savino]]></dc:creator><pubDate>Mon, 26 May 2008 19:00:00 EST</pubDate></item><item><title><![CDATA[Microsoft uses beer to illustrate Xbox 360 cost advantage]]></title><link>http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/</link><guid isPermaLink="true">http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/</guid><comments>http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/ps3/" rel="tag">Sony PlayStation 3</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a></p><div align="center"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2007/03/microsoft_beer_as_math.jpg" /><br /></div>
<em>Drink</em> that picture in ...<br /><br />After yesterday's <a href="http://www.joystiq.com/2007/03/23/microsoft-secret-agents-resort-to-subterfuge-at-ps3-euro-launche/">shenanigans</a>, we imagine the guys at Microsoft strutting around their various international offices as if they were in a locker room after a big game; lots of high-fiving, butt-slapping, and other telltale indicators of competitive confidence. For example, for the European (and New Zealand ... ean) PS3 launch, they did what any self-respecting mega-corporation would do: Used beer to visually communicate the price difference between their console -- the Xbox 360 -- and their competitor's -- the PlayStation 3. UK-pub CVG received the above stockpile while Auckland, NZ's GamePlanet store got a similar treat (pic after the break). We normally would consider additional games a more appropriate metric when discussing price deltas, but we suppose they wanted to stick with the locker room theme.<br /><br /><a href="http://www.computerandvideogames.com/article.php?id=160496&amp;site=cvg">Read</a> - MS sends CVG the difference between 360 and PS3... in beer! (CVG)<br /><a href="http://www.nzgamer.com/news-all-1668">Read</a> - Microsoft NZ Tease Sony (NZGamer.com)<p><a href="http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/" rel="bookmark">Continue reading <em>Microsoft uses beer to illustrate Xbox 360 cost advantage</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/">Microsoft uses beer to illustrate Xbox 360 cost advantage</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 23 Mar 2007 13:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/859082/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/03/23/microsoft-uses-beer-to-illustrate-xbox-360-cost-advantage/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Beer</category><category>consolewars</category><category>europs3</category><category>Microsoft</category><category>PS3</category><category>Tease</category><category>Xbox-360</category><dc:creator><![CDATA[Christopher Grant]]></dc:creator><pubDate>Fri, 23 Mar 2007 13:15:00 EST</pubDate></item><item><title><![CDATA[PS3 price difference buys a lot of beer]]></title><link>http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/</link><guid isPermaLink="true">http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/</guid><comments>http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/console-wars/" rel="tag">Console wars</a></p><a href="http://www.computerandvideogames.com/article.php?id=160496"><img alt="" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2007/03/msftbeer.jpg" align="right" vspace="4" border="0" /></a>It's pretty common knowledge that the PS3 is a bit more expensive than a Xbox 360. In Europe the difference in price is around &pound;146, something Microsoft really wanted to hit home with their latest generous offering. This afternoon, over at the <a href="http://www.computerandvideogames.com/article.php?id=160496">CVG offices</a>, they received a special delivery of &pound;146 worth of Fosters beer, rolled in by beer couriers, and sent to them by none other than Microsoft. Perplexed by Microsoft's sudden generosity, they opened the attached note which read;<br /><br />"<em>What would you purchase for &pound;146...? (The price difference between an Xbox 360 and a PlayStaion 3) Well, for a start we thought you might like &pound;146 worth of beer to kick start your weekend early.</em>"<br /><br />What a great point Microsoft, we would have never thought to purchase beer with all of the money we've saved. But why you didn't share the beer love with Fanboy Towers? We're still a little confused to exactly how much beer one could purchase with the savings in US currency, so we'd welcome the knowledge. Lucky CVG writers ... they get all the drunken fun on Microsoft's tab.<br /><br />[Via <a href="http://www.digg.com/gaming_news/MS_sends_CVG_the_difference_between_360_and_PS3_in_beer">Digg</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/">PS3 price difference buys a lot of beer</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 22 Mar 2007 16:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.computerandvideogames.com/article.php?id=160496>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/858373/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/03/22/ps3-price-difference-buys-a-lot-of-beer/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>beer</category><category>microsoft</category><category>playstation 3</category><category>Playstation3</category><category>ps3</category><category>xbox 360</category><category>Xbox360</category><dc:creator><![CDATA[Dustin Burg]]></dc:creator><pubDate>Thu, 22 Mar 2007 16:00:00 EST</pubDate></item><item><title><![CDATA[The Godfather: Blackhand Edition (or, a field day for Jack Thompson)]]></title><link>http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/</link><guid isPermaLink="true">http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/</guid><comments>http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/video/" rel="tag">Video</a></p><object width="425" height="350">
<param value="http://www.youtube.com/v/fJhmzCtCJzg" name="movie" />
<param value="transparent" name="wmode" /><embed width="425" height="350" wmode="transparent" type="application/x-shockwave-flash" src="http://www.youtube.com/v/fJhmzCtCJzg"></embed></object><br />We're not particular fans of EA, generally lackluster licensed games, or the mafia. Still, seeing this trailer excites us a <em>little</em>, if for nothing else than to beat the crap out of everything that moves. The gesture-based control system includes such perks at beer bottle throwing, choking, slapping, and throwing people into walls. Yep, our buddy J.T. is gonna have a <em>grand</em> ol' time with this one, and to be honest, we're a little worried. If hyper-paranoid parents get a look at this stuff, Nintendo could land in some hot soup. For now, though, simply kick back and enjoy the abject violence.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/">The Godfather: Blackhand Edition (or, a field day for Jack Thompson)</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 11 Jan 2007 18:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.youtube.com/watch?v=fJhmzCtCJzg>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/734503/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/01/11/the-godfather-blackhand-edition-or-a-field-day-for-jack-thomp/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Beer</category><category>Blackhand</category><category>Bottle</category><category>Choke</category><category>Controls</category><category>Edition</category><category>Gesture</category><category>Godfather</category><category>Jack</category><category>Thompson</category><category>Viloence</category><category>Wii</category><dc:creator><![CDATA[Jason Wishnov]]></dc:creator><pubDate>Thu, 11 Jan 2007 18:00:00 EST</pubDate></item><item><title><![CDATA[Bungie's Master Chief bottle opener]]></title><link>http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/</link><guid isPermaLink="true">http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/</guid><comments>http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/microsoft-xbox/" rel="tag">Microsoft Xbox</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a></p><a href="http://www.bungiestore.com/productcart/pc/viewPrd.asp?idcategory=15&amp;idproduct=481"><img hspace="4" height="425" border="0" align="middle" width="425" vspace="4" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2006/05/bungie_bottle_opener.jpg" /></a><br />
How does a battle-hardened Spartan soldier kick back and relax after fragging Covenant all day? With a crisp, cool, refreshing New Mombasa Ale. And how does s/he open it? No, not with their teeth, but with their authentic Bungie.net Spartan <a href="http://www.bungiestore.com/productcart/pc/viewPrd.asp?idcategory=15&amp;idproduct=481">keychain</a>! Sure, it looks like a regular keychain with a Spartan helmet on it, but our in-house beer-ologist (me) has confirmed the dimensions are indeed correct for maximum beer-opening functionality. <br />
<br />
Other Bungie Store updates include a <a href="http://www.bungiestore.com/productcart/pc/viewPrd.asp?idcategory=15&amp;idproduct=479">Halo cup</a> (to pour your beer in), and a <a href="http://www.bungiestore.com/productcart/pc/viewPrd.asp?idcategory=5&amp;idproduct=480">Spartan Messenger Bag</a> (to carry your plasma grenades in...and also beer).<br />
<br />
*Kids, please replace all references to beer with <em>root </em>beer. Thanks!<br />
<br />
[Thanks, hooters; store update via <a href="http://bungie.net/News/TopStory.aspx?link=april28update">Bungie.net</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/">Bungie's Master Chief bottle opener</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 04 May 2006 12:25:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.bungiestore.com/productcart/pc/viewPrd.asp?idcategory=15&amp;idproduct=481>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/614901/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/05/04/bungies-master-chief-bottle-opener/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Beer</category><category>Bottle Opener</category><category>BottleOpener</category><category>Bungie</category><category>Bungie Store</category><category>BungieStore</category><category>Halo</category><category>Master Chief</category><category>MasterChief</category><category>Microsoft</category><category>Spartan</category><category>swag</category><category>Xbox</category><category>Xbox-360</category><dc:creator><![CDATA[Christopher Grant]]></dc:creator><pubDate>Thu, 04 May 2006 12:25:00 EST</pubDate></item></channel></rss>